Network Marketing Products, Will They Make Or Break Your Business?

Network marketing products have been known to be some of the best products on the market. The network marketing business model allows for the company to cut out several levels from production of the products to the end consumers. With this strategy, comes the ability of the company to focus more intent on the quality of the network marketing products.

So there is no question why network marketing products are popular. However there is a big question from a business perspective. Does a product add to the ability for a person to attain more success in the mlm / network marketing / direct sales industry?

Now this is a somewhat controversial subject and you will get many different opinions about it. Some will say that the product a company has makes the difference between success and failure of all the distributors. From others you will hear that it doesn’t really make that much difference.

So who is right? Well, coming from more than 10 years of experience in the industry, most of the people saying that their products made a huge impact on their success, are usually some of the top income earners in their company. Many times they are saying this so that people in their organization continue to be on their autoship. There are some people who the products truly did change their life completely and in most cases these people typically stay consumers for life but never really build a business. Now of course there are exceptions to this, but in the grand scale of the industry this is pretty much the reality.

There are also a lot of people who even suggest how much success a person can have in business because of their network marketing products. You have probably heard someone say, “This product is so great, it basically sells itself.”

Well if that is really true, then I challenge the person who says this to take their product out of the box it came in, walk outside and put it down in the middle of your front yard. Now go back inside and check your company back office and see if you made any commissions. In fact leave it out there for a few days and then check your back office again. You will see that you did not make any money because the product did not sell itself.

In my opinion, network marketing products are some of the best products available. They have the ability to completely change an aspect of a person’s life, whether that be physical, mental or both. The more change a person goes through in their life as a result of the product, the more likely they will stay involved at some level with that company.

Now when it comes to building a business however, in my opinion, the product is not nearly as important as the person who is building the business. I say this because people do business with people they know, like and trust. A person will only join or become a customer if these three factors are met.

Think about outside of this industry for one second and look at your past experiences of dealing with different sales reps. There is usually some that you remember as being magnificent in answering all your questions and making sure it’s a great fit for you. There is also those ones that you actually left the store and bought it somewhere else because of the sales rep. The same applies with network marketing products and companies.

When it comes to network marketing products and the success in your business, in my opinion you have to be at least somewhat passionate about what you have to offer. This further enables your ability to attract people.

Now, with that said, since people do business with people they know, like and trust, I highly recommend you learn how to market yourself instead of your company or network marketing products. If you can learn how to brand yourself as a leader in the marketplace, you will attract far more people who want to be in business with you.

Marketing Products and Services Outside Your Local Market

Working in translations many of my clients work within the marketing industry and a large percentage of the work we undertake is to provide a localised version of a marketing communication campaign into specific languages. Typically this involves taking pre-existing copy for (usually) a pre-existing product or service and adapting it to fit the language of the desired non-native market. This can often be a complex process and there are many examples of companies that have gone through the localisation process of their products and services only to realise (often too late) that what they have produced is not suitable or, even worse, insulting to their intended market.

This article examines the various approaches organisations may adopt when looking to expand from their domestic market and also looks at localisation strategies they can use to aid in the success of their international marketing efforts. The main themes will focus more on the written word and the actual process of translating a marketing communication message, and does not take into consideration other issues that will affect the localisation process, such as the technological issue that may be present when developing a marketing strategy in a non-domestic market.

At this point it is worth what motivates organisations when promoting and selling their products and services into non-native markets. Typically, marketing products in markets outside the domestic domain fall into 4 categories. In the first approach, companies undertake what can be referred to as infrequent foreign marketing. Here companies will use foreign markets as a means to eliminate surpluses which an over saturated domestic market is unable to absorb. Here marketing activities may be very short term and may only require a minimal amount of translation and localisation. Alternatively, companies may believe that there is enough of a sustainable foreign market on an ongoing basis and will adopt regular foreign marketing activities. In this instance the domestic market is still the main focus, however, often by the use of middle men and agents, companies who use this approach are able to service both domestic and international markets simultaneously. The third approach is to focus on international marketing as part of a whole marketing strategy. Here international markets are seen as equally important as domestic markets. Companies will often perceive their markets to possess unique characteristics for which individual marketing strategies and characteristics will need to be adopted. The process involved in localisation and translation in this approach can be fairly complex, however, it will also allow for a closely targeted market, reaching segments that perhaps a more uniform approach may not reach.

The fourth approach is to view the world as a single market. Referred to as global marketing, this approach standardises its processes and activities to offer a common product or service through all the markets they serve.

It is worth considering which approach your organisation or, if you are working on behalf of someone else, your client is adopting. These different approaches will affect the overall process of how you implement your marketing strategy and will also involve varying amounts of resources. Although advances in technology have made the deployment of a targeted message more cost effective, individual translation will need to be processed by a human and therefore marketers and business managers will need to consider the potential ROI (return on investment) that an approach such international marketing will generate versus the resources needed to process this strategy.

Fundamental to the successful launch of a marketing campaign into a non-domestic market is a good understanding of the nature of that market. If, for example, your objective is to launch a specific product or brand into a new market, analysis should be undertaken into the suitability of the existing brand’s identity (e.g., colour, shape, text) in the existing market. What works well from a branding perspective in one market may be disastrous in another, and there are many examples of companies who have launched an international campaign based around a specific domestic campaign only to discover that the brand that is at the heart of the message carries an unsavoury name or connotation. At the very least we suggest a brand name analysis should be undertaken prior to launching a brand into a new market.

It’s also worth noting the other cultural convention of your proposed target market. Colour, for example, can play a key role in a company’s identity but this identity may have many different connotations depending on the target market. It is also crucial to understand how your market responds to messages. Some markets may respond very positively to a less formal approach when delivering a message, whereas more conservative markets may see this approach as sloppy or unprofessional.

A common approach in copy writing is to use analogies in an attempt to make the reader draw similarities with the product or service under discussion and an existing, perhaps well known product or service. Often these analogies will be based on an understanding of an entity that is known to the reader in the existing market, but may be unknown or alien in the new proposed target market. Examples are comparing physical size of somewhere to a geographically known location in the domestic e.g., “an area the size of Birmingham” etc.

Because of the subjective nature of translation, whenever undertaking any translation assignment it is vital to use a translator who is not only an expert linguist but also an expert in their respective field. Using a technical translator to localise a marketing brochure selling financial services just will not do. Translation of marketing material goes beyond the literal and involves the ability to interpret the essence of the message. Translators who are used to translate branding and corporate identity need to distil the message, taking the key elements and present it in a language that the target market will respond to. In this instance, using mother tongue translators based in the country of origin is vital.

In summary then we suggest that, as a minimum, prior to launching a marketing message into a unknown market, initial research is undertaken into the feasibility of using the core message (be it the brand or what ever is at the heart of the communication) within the market. It is likely that business leaders and managers will have already determined that there is a need for a particular product or service in a specific market and that their product or service can successfully fill that need. It is then the job of the marketer to communicate this product or service to the desired new market.

How to Offline Market Online Products

Hello, in this article I will tell you about my first experience with offline marketing online products.

Maybe you already are an online marketer or perhaps you’re interested in becoming one? What you should know anyhow, if you don’t already know this, is that there are a variety of effective ways to promote online products other than sitting inside with your computer posting links on Twitter or Facebook.

I thought it would be interesting to go outside and meet people on the street, in shopping centers or any other random place, and just simply talk to them about being an online marketer. I wasn’t sure how to go about it at first but I finally dared to dive in and embrace the challenge. I’m not sorry! Some people seemed genuinely interested and others probably didn’t even take me seriously at all. One guy was even downright rude, like I was annoying him by breathing his air or something, so you really have to be able to handle all sorts of reactions.

Anyway, the hours literally flew and for the most I had lots of fun talking to people about online marketing and what it’s all about. Surprisingly few knew anything at all about what it is; only 1 out of 20 perhaps had a clue to what I was talking about. So I feel like I have at least spread the word around a bit.

It gave me a challenge to try to explain in a simple fashion to not scare off potential customers with too much information at once. There’s a huge amount of info on the topic so the key is to try to keep it as simple as possible. My goal was and is to spike the interest of them becoming online marketers themselves, since the product I’m promoting in fact is an online marketing training program. So plant the seed and if it grows that’s great, if it doesn’t… well you can’t force it! You’ll just have to improve your skills.

At first it was difficult because I wasn’t sure where to start or exactly what to say, but as I talked to more and more people I felt more relaxed and words started flowing easier after repeating myself 50 times. I had printed out some business cards and flyers on forehand and they came in very handy. I found it a lot easier if I had something to presents while giving my little speech. It also seemed to make people more interested in what I had to say.

By the end of the day I had hung up 5 flyers with tags you can rip off at the bottom, had talked to maybe 50-60 people and handed out lots of business cards. I call that success, and even though perhaps only one or two of those 50-60 people I talked to buy the products, that’s money in the bank and the word is out. People like to talk and may pass the information on to someone else who in fact is interested.

So this was kind of like my test drive just to see if the effort could amount to something. The next place I feel may be a big hit is the University. Lots of students who would love to make some extra cash. Think I’ll give them a hand!

This is only one way of marketing online products offline; In the future I’ll be trying out more ways to “offline market” online products, and perhaps I’ll even get creative and think of some more methods along the way!