Internet Marketing for Small Business – How to Develop Your Online Product

Developing a successful internet marketing strategy for small business needs a solid online product to market with. In fact, this is the most important step to establish a successful business online. If you fail to fulfill this step properly, your chances of success as an online business entrepreneur would be minimal.

Sometimes people think that developing a product for small business is quite difficult and only experts can do it. It’s not true always. In fact, you too can create the product by yourself, if you have the required skills and passions in you. However, make it sure you study this guide thoroughly before you even start thinking of product development.

Qualities of Successful Online Product

Before we move any further about how to develop product and do successful internet marketing for small business, let’s find out the qualities of a successful product.

A successful online business product must be able to –

  • Trigger an emotional reaction
  • Solve the problem of the target group of buyers
  • Offer an instant gratification
  • Provide easy solution of the problem
  • Promise to deliver better quality compared to competition

Types of Successful Online Product

There are tons of products available online, but not all of them are successful. On the other hand, there are a few types of products which are always on fire. So, our next step is to find out the types of products that have huge potential.

The top sellers in internet marketing for small business can be broadly categorized as follows –

  • Information
  • Application
  • Private / Membership Sites
  • Web based Services

Steps to Develop a Successful Online Product

Start researching on your targeted niche and then decide on the types of product you may like to develop. Once you have decided on the type, it’s now your turn your head to do more research. Find out what type of problem users are experiencing and what motivates them to make a purchase.

If you fail to perform any of these steps, you are at high risk for messing up with your product development venture. So, let’s check out the key points to develop a successful online product for your small business.

The entire process may take a little more time, but it is definitely worth your time. The key points here are –

  • Targeting niche
  • Choosing product types
  • Find out the problem
  • Analyze buyer’s motivation
  • Be a problem solver

So, these are the steps that you must follow to develop a successful online product and do profitable internet marketing for small business.

To your success

Domenico Greco

Marketing Your Online Product

What is an online product and how does a person go about marketing one? That is often the question asked by those who are interested in creating digital products and then marketing them on the Internet. Here it will be explored exactly what an online product is and how you can go about marketing them online yourself.

An online product can have so many different meanings. For example, it can refer to any product that is sold on the Internet or it can refer to products that can only be sold online, such as digital products. For the explanation provided here, digital products or those that can only be sold online will be covered. If you’re marketing products that can also be sold offline as well, you can still get some pointers from this information which may be helpful.

An online product or digital product is one that Internet users purchase on the Internet and then download to their computer. There are also digital products that may not require a direct download though, such as an e-book that can be accessed as part of a website, rather than in PDF form. Digital or Internet products can include e-books, music, videos, software, applications or access to things such as training programs.

As for marketing online products, they can be marketed by using several different methods, including:

  • Niche marketing: Marketing by using very specific key phrases and terms on your website for that product only. A niche website doesn’t have any other products or services on it and the goal is to reach a very specific audience.
  • PPC marketing: Signing up for and using PPC (pay per click) advertising programs that are offered by the search engines and other websites. You only pay a fee when an Internet user clicks on the ad and visits your website.
  • Video marketing: Recording a video and uploading it to sites like YouTube to showcase your digital product.
  • Social media marketing: Using websites and services such as Facebook and Twitter to reach out to people and interact with those who may be interested in the online product that you’re offering.
  • Email marketing: Building a list of email addresses by providing a sign up box on your website and social media sites and then sending people who opted in to your email list emails regarding your online product or products.

When it comes down to it, online products can be marketed using the same manners of any other Internet product or service. There are free choices, such as blogging about your online products and then there are methods which can get quite expensive like PPC and flat rate advertising.

Marketing Products Online – 6 Ways To Increase Sales

1. Proper Basics

To successfully market products online, you need 2 things: a website (or blog) where you sell your products, and traffic (visitors). WARNING, your website or blog is something you will want to buy. It is not recommend to get a free one as the owners can delete or make changes to your site at any time. You need complete control over yourself and your product promotion, and owning your website is essential. For the web design or layout; see what other online marketers in your niche are doing to promote their products, and learn from them. The best design is popular design. Associate and link with people marketing the same products as you are online. That will create an image for yourself, which can eventually result in recommendations about you, and long term traffic for your promotions and products.

2. Promote Using Facebook and Twitter

This is great to let people know about you, your site, and/or what you are promoting. Provide links. There are easy and advanced strategies to set up your Facebook page and ‘like’ strategies to get lots of visitors from Facebook to your website. Twitter messages and Facebook combined can get the word out about the products you’re marketing online, and give you an initial burst of decent traffic.

3. Marketing Your Product Online Through Articles

Write short articles of around 450 words that target search-engine-friendly keywords related your product/niche where you give tips, advise, and helpful information within the niche – then directing the readers to your website through links in the article. Submit the articles to online article directories which already get traffic and rank high in the search engines. The more articles you have submitted on these article directories, the more traffic will your website get, and you will be more successful in marketing your products online.

4. Market Products Online Using YouTube

This strategy is really powerful. Although you can (and should) market yourself in the videos, you can create reviews on power-point presentations on future product launches of other marketers in your niche, record them, and post them on YouTube. At the end of the video you redirect them to your own website through the link at the bottom of the video. See thousands of visitors and buyers coming by simply marketing your products with this strategy.

5. Advertise Your Products Online

There are lots of misconceptions on how to properly market online using advertising, and most people do it incorrectly. However, it is very cheap and when done correctly; you can generate crazy amounts of sales.

6. Increase Sales By Learning From an Expert

If you want more sales through your marketing of products online, whether it’s your own or someone else’s product – you must learn from the best. Get an expert to walk you through the process, while watching his screen and following along, and make money as you progress.