How to Make a Good Online Product

Making a good online learning content product might seem at first glance to be difficult. If you’ve never done it before it might even seem far too difficult for you. And if you’ve seen some of the information content products out there, you may believe that if the gurus can’t make a good online product then how are you going to?

But there’s no reason to be frightened off!

Making a good online product is really easy. Yes, it does require a system and yes it does require care. But you’ll find that you can create a professional looking online product with only a small amount of effort. What it takes is knowledge.

Let’s start this off by defining “good”. After all, if you don’t know what good is how can you make a good online product?

The audience for a learning content product judges the product in three dimensions. First, they judge your content. Then they judge the organization of your product. Finally they judge the delivery of your product. I like using the acronym COD — mostly because I get to practice my bad Newfoundland accent. And it’s easy to get silly with COD.

So what do they judge about content? And how can we make sure what we deliver is good?

If your audience already knew what you were teaching then they could judge the quality of your content. But they don’t so they can’t. So what are they going to do? Well, the answer is the next best thing… they’re going to judge content based on relevancy. Is your content relevant to them? If not, it’s bad. If it is relevant then it’s good. Silly, but then again we tend to make decisions based on emotion so what do you expect?

So how can you make sure you deliver quality content? You need to make it relevant to your audience. Your process has to start with the audience. It needs to identify what would be relevant to them. And then you can begin to develop the product itself. All through the product creation process you need to focus on your audience and their needs. Every thing you do during the product creation and marketing process needs to be focused on delivering what is relevant to them and their needs.

So what about organization?

This is the other way that your audience will judge the quality of the content. If your learning content product is well organized then it must have great content. So organization of your product becomes more important than it should be. After all, not only is it being judged on its own merits but it is influencing their opinion of the content.

To ensure that your information product is well organized you need to perform what is called a structural edit. This simply checks that you aren’t going off into the wild blue yonder with your explanations and that your argument makes logical sense. Traditionally this was done after the product was created. But that’s far too late. Corrections are too expensive by that point. Instead you need to create a detailed outline of your product down to the paragraph level. Then you can perform your structural edit while it’s easy to fix the product.

The third dimension of judgment is delivery.

What does your teleseminar sound like? Is there an introduction? Is there closing music? Does your video have closing credits? Is your book free of spelling errors and major unintentional grammar errors? Unfortunately, the standard to which your audience is holding you is the one they are familiar with — television, movies, radio, traditionally published books. This means you need to look and sound professional.

So how do you look and sound professional? The trick is in the polishing and formatting steps. Once you have created your product you need to edit it and package it. In the case of video, this means adding credits and music as well as removing errors. In the case of an eBook you need to fix the spelling and grammar mistakes and then make the eBook look like a published book.

5 Secrets to Sell More Network Marketing Products

Many people who go into network marketing fail to make many sales because they are not actual “marketers” and do not have the necessary knowledge or experience to properly market their products. However, distributors can increase sales by following a few simple rules.

1. Sell More Products to People Who Are Interested

Most network marketers try to sell their product to everybody. However they are missing a key concept in marketing: find the target audience and sell to them. Friends and family can only purchase a limited amount of a product before they can no longer afford it or no longer need it. Instead consider who needs, wants and will use your product. Target that specific audience and market to them using marketing methods such as internet marketing, brochures and flyers, newspaper and magazine advertisements, etc.

2. Use Online Marketing

A custom website is a powerful marketing tool because it allows people to find the product and obtain information on their own. This saves the network marketer hours of searching for consumers. It also automates a large part of the sales process, allowing the distributor to work with people who are sincerely interested. But most network marketing companies only offer their members a simple page on their main website with little or no access to change the information. Network marketers can increase sales by creating a separate website and driving traffic to it.

3. Use Social Media Marketing

Social media and viral marketing are two of the most powerful methods of promoting any business; they are inexpensive and effective. Create something of value, such as a video with important information, an eBook, or a piece of software with an advertisement in it, and offer it for free. Contact people you know who may have friends, family or clients interested in your products and ask them to distribute your marketing piece as well. You will find that your marketing message will spread much farther and faster than it would simply sitting on your website, waiting for a click.

4. Create an Opt-in List

Another powerful way to sell more network marketing products is to use an opt-in list. People who visit the website should be encouraged to sign up for a newsletter. After an email list has been compiled, the distributor should build rapport and obtain the potential customers’ trust by providing useful information. By providing valuable information, backed up by reliable research, you can establish yourself as an expert. Once that trust has been established, you can sell product via email.

5. Focus on the Customer

When speaking to a potential customer about the network marketing products, try to see things from their point of view. Learn their needs and desires, and then try to match your products to those needs and desires. Tapping into customers’ interests and needs is much more effective than trying to create interest or need where there wasn’t any to begin with. This will also help you determine who your real target is so that you can dedicate your time to the audience that will actually make a purchase.

Online Product Creation Strategy

This article will talk about one successful online strategy based on product creation. Online products usually refer to ebooks, audios and videos that can be delivered and downloaded via the internet. Other online products involve software programs such as a sales letter generator.

Most successful online businesses are structured like a funnel which requires a range of products. Just like a funnel you might use in the kitchen or garden to fill containers with narrow necks, it is wide at one end and narrow at the other. At the wide end you would have at least one low cost or free product which you use to entice people to sign up to your email list and/or a webinar. Then you need to have a range of entry level products, usually priced between $37 and $97, that you would promote via your email list or webinar. Next you want to invite your customers to buy mid-priced products, or services, such as a home study course. At the narrowest end you would offer high ticket products and services such as a mastermind group or even 1-1 support and training.

This might seem like a daunting prospect if you have yet to even create your first product. The secret is to take it one step at a time and break it down into chunks. However you will need to be consistent in creating new and improved products on a regular basis if you want to keep your business growing and up to date.

One way to approach the task is to set aside some time to brainstorm and capture all that you feel your ideal clients would need to be successful in your niche. So if, for example, your business is about helping people to lose weight then what would they need to know and do according to your philosophy in order to achieve their desired result. This is a process that you should do over a number of days as you will find additional ideas will emerge at the most unusual moments. This will form the basis of the top level products, courses and membership programmes.

Then it’s a case of splitting these ideas up into natural groups which would indicate the mid-priced products you would offer. Then break down these products still further to determine what your entry level products would be about. Finally you would take just one aspect of your entry level product to use for your low cost or giveaway product.