Online Product Creation Strategy

This article will talk about one successful online strategy based on product creation. Online products usually refer to ebooks, audios and videos that can be delivered and downloaded via the internet. Other online products involve software programs such as a sales letter generator.

Most successful online businesses are structured like a funnel which requires a range of products. Just like a funnel you might use in the kitchen or garden to fill containers with narrow necks, it is wide at one end and narrow at the other. At the wide end you would have at least one low cost or free product which you use to entice people to sign up to your email list and/or a webinar. Then you need to have a range of entry level products, usually priced between $37 and $97, that you would promote via your email list or webinar. Next you want to invite your customers to buy mid-priced products, or services, such as a home study course. At the narrowest end you would offer high ticket products and services such as a mastermind group or even 1-1 support and training.

This might seem like a daunting prospect if you have yet to even create your first product. The secret is to take it one step at a time and break it down into chunks. However you will need to be consistent in creating new and improved products on a regular basis if you want to keep your business growing and up to date.

One way to approach the task is to set aside some time to brainstorm and capture all that you feel your ideal clients would need to be successful in your niche. So if, for example, your business is about helping people to lose weight then what would they need to know and do according to your philosophy in order to achieve their desired result. This is a process that you should do over a number of days as you will find additional ideas will emerge at the most unusual moments. This will form the basis of the top level products, courses and membership programmes.

Then it’s a case of splitting these ideas up into natural groups which would indicate the mid-priced products you would offer. Then break down these products still further to determine what your entry level products would be about. Finally you would take just one aspect of your entry level product to use for your low cost or giveaway product.

Strategies On Online Product Marketing

Just as it is in real-world marketing, there are many strategies in online product marketing. This is where most of the new online marketers make their primary mistake – they believe that the Internet is a separate market that follows a different approach.

Marketing a product on the Internet needs parallel strategies just as they need these same sales strategies in marketing products in the real world.

There may be other methods and styles of advertising now (Google AdSense, affiliate marketing, etc.) in the online world. However, these new approaches in selling a product cannot guarantee sales based on these new marketing techniques.

The following are some of the aspects you have to consider in doing online product marketing.

Competition

Know your product’s competitive advantage. Better yet, create one. How different is your product from the others? (More effective? More durable? Stronger? etc.) If you can’t find a unique competitive advantage, inventing one is the best solution.

To break through the fierce competition, your product must have a competitive edge over the others.

Niche / Specialty Market

Today, there is no more market for products that sports a one-size-fits-all quality. Your product must find its own niche – the right market where the target group is interested in your product. Scissors for left-handers sell better than regular ones, if marketed in the right niche.

Niche marketing also has the advantage of getting your product away from competition because it is regarded as a specialized one.

Right medium

Finding and using the right communications medium for your product is another important factor in online product marketing. You must know the right media to use in the marketing.

The communications medium should deliver the marketing message (including its competitive advantage) to the right customers. Whether it be a blog, a website or an online ad, the medium must serve to fit your product.

Opening a website with the plan of pushing your product online without any clear marketing message and planning (positioning, USP, target strategies, etc.) will not prosper very much.

Repetition

Just as it is in the real world, constant repetition is another important factor in selling. A marketing message that is reinforced by constant repetition has more chances of being retained in the market’s mind than those that are seldom seen and heard. (The success of products advertised constantly on TV proves that.)

After finding the right online medium for your product, ensure that the message is repeated enough times (and in different online media) to get programmed in the people’s minds to buy your products.

Message delivery

The forms of delivery of your marketing message are also crucial. The communication medium can be in the form of a blog, a dedicated website, display ads or some social networking sites.

One caution: Do not use one medium and exclude all the others. Today’s online media is in a unique form of network by themselves. You need to support the medium you are using with the available others using the unified message of your product’s competitive advantage.

A logo, however great-looking and effective by itself, is not sufficient to start a campaign on your product’s competitive advantage. It is nothing more than a visual tool, a component of your strategies on your online product marketing.

Affiliate Marketing Product: Keys to Finding the Best Products to Promote Online

If you are an affiliate marketer or interested in becoming one you probably realize that you aren’t going to make much money if the affiliate marketing product isn’t something you can promote profitably. Actually, there are 2 primary factors that need to be present for you to be a successful affiliate marketer-a product that people want and are willing to pay for and a productive landing page or site with great marketing copy that includes strong keyword optimization.

We can’t cover both factors here so we’ll focus on finding a great product to promote.

Ways to Identify a Great Affiliate Marketing Product

There are a ton of ways to find the best products to promote online but here are a few that are tried and true.

• People generally have the best success at promoting products on the internet that they have a passion for-things that they can get excited about. Passion for a product or service can be felt by potential customers when they read the marketing copy and can be a magnet for getting visitors to purchase a product or service. Therefore, the best products to sell online for you may be the things you enjoy and have the most interest in.

• The quickest way to identify lucrative affiliate marketing products to promote online is usually by signing up for one of the many affiliate marketing sites on the internet such as ClickBank, PayDotCom.com, or Clickbooth.com. These sites will provide good feedback on products that are selling well and have high commission rates within your chosen niche. This is especially true for beginners because these sites also provide great knowledge and support features.

• If you have been looking at some of the internet marketing resources available online, you have probably identified some promoters who you believe are competent and compelling. If they convinced you of their credibility, they have probably convinced others as well. These people will usually only promote affiliate marketing products or services they find to be legitimate and potentially profitable. Follow these promoters when you are building your database of useful internet resources, signing up for their newsletters and special reports. If they are promoting a product or service in their materials, it might be a good option for you to consider also.

• Whenever possible, try out the product or service before you agree to promote it. There’s nothing worse for an online marketer than to promote something that turns out to be a dog (sorry canine lovers). Just one bad campaign can damage your credibility within a niche which can follow you for a long time. Many suppliers will provide promoters a glimpse of their affiliate marketing products or services they sell online or even provide outright access to reduce anxiety and increase enthusiasm. This is a good sign that the product or service is worth promoting and you should take advantage of these offers.

These are just a few things to consider when looking for the best products to promote online. Your ultimate success in creating a profitable online marketing business will rest on each affiliate marketing product you choose to promote.