Choosing The Right Network Marketing Products

Your choice of network marketing products is one of the primary considerations that needs to be undertaken when considering a network marketing business. Today there are nearly 5,000 MLM companies in operation today. Of those companies the majority offer products in the health and wellness market place.

So how do you determine which network marketing product is the most suitable for your long range goals?

The first consideration that needs to be evaluated is market demand for the product. Does this product have a natural market demand on its own, or would you need to also educate the market place about the existence of such a product? It is obviously much easier to sell a product that already has a an identity in the market place. For example the average person on the street can immediately recognized why they might need a degreaser, mineral makeup, synthetic motor oil or gold and silver coins. (all are offered through MLM companies); however, they might be a little more uncertain of why they might need an Acai berry juice, or other lesser known health supplement. If there is going to be consumer education involved in the retailing of your product, you need to realize that your business will take additional effort.

The next consideration is marketplace viability. Consider the competition in the market place. Are there equivalent products in local retail establishments, and if so how does the pricing of your product compare? If there is an equivalent product in the market place, does the brand carry enough recognition to overcome the price and availability issues? For companies like Avon, Mary Kay, Fuller Brush and Amsoil this has not been an issue. They have developed sufficient brand loyalty and following in the market to overcome the issues of competition and availability.

The next consideration is market place demand for your product. This should first be evaluated in your own life. Is this a product or service that you currently use or would use? Next consider the patterns and habits of those around you. Are they likely to use these same products and services? The higher in demand a product or service is, the easier it will be to find a market for that product or service.

The primary consideration when choosing your network marketing products is your belief in them. If you do not believe that your products are the very best and do not have conviction in sharing that belief, then you may want to consider other options. Your belief in a product, supported by your own experiences and testimony creates a compelling reason for others to try those products as well.

Finding the right product for your network marketing business is a key first step to your long term success.

3 Tips to Choosing the Right Affiliate Marketing Products

Being an affiliate marketer is a great way to earn money, but it can be difficult to choose the products you want to market. There are thousands upon thousands of products on the internet and it is a tough decision.

This article will list 3 tips to choosing the right affiliate marketing products.

1. The first thing you must do is research! There is no doubt that the best way to pick the right product is by doing research. Use Google AdWords and identify what people are searching for in your specific niche. Ask around and find out what products people are looking for.

Communicating with future customers is going to be the best way to ensure your business is successful. Go into forums and ask the people in your niche what they would be interested in buying. Research, research, and research is the best way to pick the right products to market.

2. Do not choose a product because you like it! Sure, if you like a product and feel it would sell well then by all means promote it. But, what you have to avoid is choosing a product you like but that few others will actually like. This happens a lot and it is tragic. Using the research you gathered you should be able to identify if a product will be successful or not.

The downfall of your business will be if you ignore what your research has told you and you begin marketing products that you like but no one else does. When creating a business you need to choose a niche market that interests you to keep you passionate about it, but in the end it is the customer buying the product and what they want is what you should promote.

3. While you are certainly an affiliate marketer to earn money, there is more to look at than the commission structure. Those new to affiliate marketing look at how much commission they will earn on a product, but that should be one of the last variables in the equation.

For instance, say you are going to earn a 50% commission on a product that costs $10, but there are only 10 people willing to purchase that product. Now, say you are going to earn a 25% commission on a similar priced product, but there are 100 people willing to purchase the product. In the first scenario you earn $50, but in the second scenario you earn $250.

Which scenario sounds better? While you will want to choose the products that earn good commission, this should be one of the last things you look at. Generally, the products with higher commission are harder to sell.

Being an affiliate marketer is a great way to earn money on the internet but it can be difficult to choose the right products to market. Follow the 3 tips to choosing the right affiliate marketing products listed in this article and you will be choosing the right product to market in no time!

How to Make a Good Online Product

Making a good online learning content product might seem at first glance to be difficult. If you’ve never done it before it might even seem far too difficult for you. And if you’ve seen some of the information content products out there, you may believe that if the gurus can’t make a good online product then how are you going to?

But there’s no reason to be frightened off!

Making a good online product is really easy. Yes, it does require a system and yes it does require care. But you’ll find that you can create a professional looking online product with only a small amount of effort. What it takes is knowledge.

Let’s start this off by defining “good”. After all, if you don’t know what good is how can you make a good online product?

The audience for a learning content product judges the product in three dimensions. First, they judge your content. Then they judge the organization of your product. Finally they judge the delivery of your product. I like using the acronym COD — mostly because I get to practice my bad Newfoundland accent. And it’s easy to get silly with COD.

So what do they judge about content? And how can we make sure what we deliver is good?

If your audience already knew what you were teaching then they could judge the quality of your content. But they don’t so they can’t. So what are they going to do? Well, the answer is the next best thing… they’re going to judge content based on relevancy. Is your content relevant to them? If not, it’s bad. If it is relevant then it’s good. Silly, but then again we tend to make decisions based on emotion so what do you expect?

So how can you make sure you deliver quality content? You need to make it relevant to your audience. Your process has to start with the audience. It needs to identify what would be relevant to them. And then you can begin to develop the product itself. All through the product creation process you need to focus on your audience and their needs. Every thing you do during the product creation and marketing process needs to be focused on delivering what is relevant to them and their needs.

So what about organization?

This is the other way that your audience will judge the quality of the content. If your learning content product is well organized then it must have great content. So organization of your product becomes more important than it should be. After all, not only is it being judged on its own merits but it is influencing their opinion of the content.

To ensure that your information product is well organized you need to perform what is called a structural edit. This simply checks that you aren’t going off into the wild blue yonder with your explanations and that your argument makes logical sense. Traditionally this was done after the product was created. But that’s far too late. Corrections are too expensive by that point. Instead you need to create a detailed outline of your product down to the paragraph level. Then you can perform your structural edit while it’s easy to fix the product.

The third dimension of judgment is delivery.

What does your teleseminar sound like? Is there an introduction? Is there closing music? Does your video have closing credits? Is your book free of spelling errors and major unintentional grammar errors? Unfortunately, the standard to which your audience is holding you is the one they are familiar with — television, movies, radio, traditionally published books. This means you need to look and sound professional.

So how do you look and sound professional? The trick is in the polishing and formatting steps. Once you have created your product you need to edit it and package it. In the case of video, this means adding credits and music as well as removing errors. In the case of an eBook you need to fix the spelling and grammar mistakes and then make the eBook look like a published book.