The Life Cycle of Online Products

Like many things, products go through a cycle during their effective lifespan. These cycles are regular and predictable. A formal life cycle can help build an understanding of the pattern of stages that a product goes through.

There are many different life cycles each based on the focus and pattern, which the author is observing. In this article, I’m going to share a very detailed nine-step life cycle of an online product.

1. Plan

A good online product begins with a plan. The plan details much of the background information required for the online product. However, only the requirements for the product are provided.

2. Design

In this stage, the requirements are given form. The online product that was described in the plan is defined in detail. A detailed outline of the product is produced.

3. Produce

This stage varies depending on the media of the online product. For example, an eBook is written at this stage. A teleseminar on the other hand may be written but it definitely is presented and recorded.

4. Package or Publish

The online product is still in a rough state at the start of this stage — although it is in fact complete. This stage polishes the product and adds elements that turn it into a professional, salable product. For example, a video will have opening and closing credits added and a cover designed.

5. Generating Traffic

At this stage, the product is available. However, sales are not actually occurring. Instead, traffic must be generated in order to ensure that sales are sufficient to justify the costs so far. This is often referred to as a pre-launch stage although it can occur after the launch.

6. Marketing and Selling

At this stage, the product is available and the traffic has reached a stable point. Sales are reasonably stable. In this stage, the marketing emphasis has switched to finding the right types of traffic, rather than the growth focus of the previous stage.

7. Declining Sales

After a period of time, almost all products begin to experience a decline in sales. This may be because of market saturation or real or perceived obsolescence.

8. Bonus

Finally, the sales have dropped to the point that marketing and sales efforts fail to produce sales. At this point, the product is retired from sales. However, it becomes available for use as a bonus to support the sales of other products.

9. Retirement

Eventually, a product will cease to be of value even as a bonus. At this point, the product will be removed from the products for sale list.

Network Marketing Products – How to Pick a Good Product

There are thousands of network marketing products offered these days but how do you pick a good product? Deciding which product to become affiliated with or purchase can be a daunting task. In researching products or services you will no doubt find all kinds of pros and cons. Some of these may or may not be legitimate claims so it is vital that you do complete research.

Eventually you will want to select a product that is something that you can relate too and use yourself. Having firsthand knowledge will help you in marketing the product to others. By using the product you can have a documented and proven testimonial of what the product has done for you. If your product has to do with weight loss, document your success from the day you start. In this documentation it will be a good idea to keep a journal, take pictures or make videos. This will be your validation for your business and your success. If your product deals in wealth management and finances you can do the same thing. You will always want to have some type of proof for those that are skeptical. This is why the most legitimate network marketing companies will have either written or video testimonials on their websites.

Becoming the product of your products or services is important. Your knowledge and experience will grow exponentially having experienced what can happen before during and after using your product. You will find that you will become more compassionate and sincere when dealing with others about your network marketing business. When you display compassion and sincerity to others they are more likely to trust you. Trust is what network marketing teams are made of and teams are what your business is made of.

If your products or services have live events, go to these events. They are designed to give you the most up to date information about the company and services. This will allow you to stay apprised of what is happening. Most new products or services are only revealed at these live events. This will give you a heads up on your competition that does not attend the event. You will have first knowledge of the product and what it is capable of. You can use this to your advantage by being one of the first to aggressively market this new product. This advanced knowledge and marketing will gain you huge profits that you and your bank account will thank you for.

Network marketing products have to be in high demand. Marketing any product on the internet can be challenging. If your product is in high demand there are millions of people searching for it and if you do your marketing correctly you will make sales.

Along with being high demand, the products need to have high profits to you. Products with a profit margin below 35% are not high profit products. 50% is a great profit margin. Products with this type of profit are in very high demand and are high end. This means that you will have to sell smaller amounts of product to get the highest payout for your time and efforts. These higher end products will usually have residual income attached to them furthering your success.

Choosing the right product and the right network marketing opportunity will make a huge difference. When you choose the one that best suits your needs, your success will be determined by you. Rely on your support system, mentors and trainers and your success will almost be guaranteed.

The Secret of Internet Marketing Products

If you are an online marketer, you should be familiar with Internet marketing products. These products are computer programs or software that are especially and specifically developed and designed to help online marketers execute their tasks. These Internet marketing products contain capabilities and features that allow entrepreneurs to get more sceptered when doing marketing tasks across the Internet media.

Furthermore, these products are not generally free. It is required for an online entrepreneur to purchase, download and utilize these products. This means that he will be spending a substantial amount of money for the acquisition of it. However, the potential benefits and the usefulness of these online products can easily justify and compensate its purchase. There are many available Internet marketing products that are sold and commercialized on the web. But there are only a few that really matter.

Several online marketing products available have almost always the same sets of usefulness and features. Those online products that provide more features can be conceived as good ones. Here, we will be talking about some helpful but unusual attributes of these products.

Guerilla Marketing Characteristics

Guerilla marketing refers to hidden tactics of endorsing services and products. Some online marketing products have this feature. There are several companies and entrepreneurs who have used and adopted this technique to lure and attract more prospective clients. For a long period of time, this strategy used to be practiced by few small Internet entrepreneurs who were low on budget. But now, even big businesses are using it with the aid of a more particular Internet marketing product.

Guerilla marketing works by hiding your advertisements in materials that customers will not simply recognize as promotional ploys. There are several marketing software available online that offers this kind of technique. So far, in my opinion, this feature is the best that you can use.

Email Marketing

There are various online products that have an email marketing feature. This feature will assist you to promote the services and products you sell via email marketing. This kind of strategy is considered to be an effective technique.

Niche Marketing Guide

Most online marketing products nowadays offer guide to niche marketing. This type of guide is essential for you to target a specific niche audience so that you can land on the potential and right customers. Choosing a niche audience is important for you to know individuals who are willing to purchase services and products that you are offering. This specific guide will let you know some of your specific niche by offering you the right sets of marketing materials, keywords, and subjects.

For you to fully utilize your Internet marketing product, you should spend time to familiarize it for you to know if your software is complete or limited of some important features.