Why People Enjoy Online Products

There are more and more people who are learning just how popular online products are. Building an information business and creating your own information products is profitable because it is exactly what people want. In this article I am going to discuss why people enjoy online products so much.

We live in an age whereby people want things as quickly as possible. If you think about the last time you were looking for some information about something, I expect you went to your computer and typed in a particular phrase into the search engines and then looked to see if there was a particular website that looked like it might be able to provide you with the answer you are looking for.

The Internet has become a source of instant information. You can virtually find anything you want to by going online and doing a search. However, the downside is that it can actually take you a long time to find out all of the information you need in detail. This is where online information products become extremely valuable.

An online product can be created in a format that is digital and allows people to download it instantly. This means that if they are looking for the answer to something and they come across a product that promises to deliver that answer then they are able to purchase and download that product within minutes.

Basically customers are able to get their hands on the information they are looking for instantly. This is why people enjoy online products.

You can create a digital product in various formats:

In a written format such as an electronic book or a Kindle book.

In an audio format such as an audiobook or an MP3 file

In a video format such as MP4 file

Therefore you are able to get the information you are looking for not only instantly but in a variety of formats. Some will appeal more to others depending on the depth of understanding they want to achieve.

There are also other advantages about purchasing a digital product and that is you are able to consume the information wherever you are and even if you are out and about. You could listen to an MP3 recording on your iPod. You could read an electronic book on your tablet.

Therefore creating online products has become very profitable and they are in high demand.

Online Product Creation Strategy

This article will talk about one successful online strategy based on product creation. Online products usually refer to ebooks, audios and videos that can be delivered and downloaded via the internet. Other online products involve software programs such as a sales letter generator.

Most successful online businesses are structured like a funnel which requires a range of products. Just like a funnel you might use in the kitchen or garden to fill containers with narrow necks, it is wide at one end and narrow at the other. At the wide end you would have at least one low cost or free product which you use to entice people to sign up to your email list and/or a webinar. Then you need to have a range of entry level products, usually priced between $37 and $97, that you would promote via your email list or webinar. Next you want to invite your customers to buy mid-priced products, or services, such as a home study course. At the narrowest end you would offer high ticket products and services such as a mastermind group or even 1-1 support and training.

This might seem like a daunting prospect if you have yet to even create your first product. The secret is to take it one step at a time and break it down into chunks. However you will need to be consistent in creating new and improved products on a regular basis if you want to keep your business growing and up to date.

One way to approach the task is to set aside some time to brainstorm and capture all that you feel your ideal clients would need to be successful in your niche. So if, for example, your business is about helping people to lose weight then what would they need to know and do according to your philosophy in order to achieve their desired result. This is a process that you should do over a number of days as you will find additional ideas will emerge at the most unusual moments. This will form the basis of the top level products, courses and membership programmes.

Then it’s a case of splitting these ideas up into natural groups which would indicate the mid-priced products you would offer. Then break down these products still further to determine what your entry level products would be about. Finally you would take just one aspect of your entry level product to use for your low cost or giveaway product.

Building a Catalog of Online Products

How many times have you heard that you must have your own products in order to make money online? How many times have you seen someone offering a course on how to make big money writing eBooks? How many times has something about the pitch just seemed wrong? Or at least sounded a little like snake-oil?

Well, you’re right to question the concept.

Yes, you really do need to have a list and your own products in order to make the big money in internet marketing. But you’re never going to make a fortune with a single eBook. Sorry, it isn’t going to happen. At least it isn’t going to happen to the vast majority of us.

In order to make money over the internet, you need a catalog of online products. Not just one product but a line of related products. After all, once you sell one product to a person and turned them into a rabid fan, wouldn’t it make sense to try to sell them more products? In any other market that’s where your major sales come from. And the internet really isn’t any different. But to do that you need a product line, meaning a catalog of related online products.

But how do you do this?

In this article, I’m going to explain one technique for building a catalog of online products.

Creating an online product always begins with an analysis of your customers. It can be existing or it can be a predicted customer. In any case, you need to develop a picture of your target customer.

Once you’ve done that you need to identify their motivators. What is it that will make them want to buy your product? What problems are they facing? What is going to happen in their future that they want to avoid? What would they like to happen?

Step three is to determine a solution. How can your topic or product solve their problem? How can you create a teachable system for solving their problems, achieving their goals or avoiding their fears?

Okay, now you’ve got something to sell them. All that’s necessary is to turn it into a product. Or two. Or three.

Start by identifying what products you need to create to support this line. What will be your freemium? What will be your introductory product? What will be your midrange product? What will be your high value product? Now keep going. What will be your marketing products?

Now that you’ve got one product line defined it’s time to consider the rest of your catalog. Start by going down. How many other people can you sell this product to with only minor adjustments?

Then go wide. What similar products can you create that your customers might like?