Direct Marketing Products With Value

The internet has clearly delivered a marketing opportunity never before realized by businesses both large and small. The ability to advertise, inform and interact with the target market makes the internet second to none. Live TV marketing programs share some of this capability, but the internet is always on, and always has what the consumer wants to find. Network marketers including those associated with MLM companies are enjoying growth like never before. Entrepreneurs have a wide range of choices in the goods and services they can share online. A few of them have selected direct marketing products with value and focus their attention exclusively on the top tier of available choices.

The salesman in the desert selling water has a distinct advantage over the multitude of used sand lot owners. With a product that is clearly in demand, we would expect water inventory to remain consistently low. Yet because of the landscape it is sometimes difficult to see the water company behind the sand dunes.

Every time a new product or service is launched these days, an internet marketing campaign is included. Then it seems like another three or four companies spring up online the next day offering practically the same thing. The abundance of choices also brings an abundance of information. People who search online for anything expect a great deal of information and a multitude of choices. Entrepreneurs, who must decide which product to get behind from a business perspective, also approach the situation like a consumer.

We’ve all made purchases online that either met, or failed to meet our expectations. For the entrepreneur who is choosing to market a particular item, they need to know everything up front before making a decision. In a highly competitive market, selection for the prospective business owner is similar to that of a consumer. Buying into a business opportunity, however, involves a much deeper relationship.

Direct marketing products with value always serve the best interest of everyone. When true, measurable value exists in the product, it benefits everyone it affects. Any product or service of value, finds expression in various places. Exceptional services and remarkable products are always sought after. In order for companies to compete, they must rise to the same standard.

So the entrepreneur asks these important questions:

1. Is it valuable for personal as well as business purposes?
2. Does it ever lose or gain value?
3. What is the consumer reaction?

There are direct marketing products that serve both the individual and business owner alike. Any product or service that affects its user on a financial level would fall into this category. A household budget shares the same goal as a business budget. People desire to prosper and businesses must.

Educational material also serves both the consumer and business owner. When a direct marketing professional has an educational system for sale, chances are they’ve already reaped the benefits it delivers. As the overall knowledge of man continues to escalate at unprecedented speed, the demand for specialized knowledge grows in all markets. The ability to deliver valuable information is a rewarding experience for everyone.

Looking specifically at financial and educational material, it is reasonable to suspect that time can have an effect on the value of that information. As the knowledge base increases, some or all of that information may be subject to change. This is especially true for specialized educational products. Tax laws seem to change every year, and investment advice has to remain constant. Knowledge on how to repair a VCR may be ancient, but technical training for disk players, or TV’s for that matter, changes constantly.

If the product we purchase can’t be upgraded or enhanced, it is like any other product that begins to depreciate. Having a lifetime warranty on an electronic device would definitely affect our decision to purchase. Likewise an educational product, or financial service that absorbs changes without adding expense to the user, satisfies the demand for true and lasting value.

Finally we have to know if it works. Catchy slogans and entertaining advertisements aside, people need to hear from other people what they can expect. All the scientific evidence in the world isn’t going to convince me to buy some wonder tonic if my neighbor is telling me it gave him gas.

People trust people that aren’t trying to sell them something. The individual giving the testimony doesn’t gain a thing by convincing someone else to buy. TV has lost most of its credibility when it comes to parading ‘supposed’ consumers around with glowing, well scripted, endorsements; especially when the viewer can Google the product and read a dozen negative reviews in an instant.

Direct marketing products with value always have the endorsement of the marketing professional. Although this can seem like a car salesman claiming they own the same car, the value in the product can be measured apart for that endorsement. Even the addition of other consumers and business owners giving their reviews, only enhances the perceived value based on measurable criteria; namely, how it helps and why.

The internet market will continue to absorb any and every imaginable product people conceive. Rising to the top, the few truly valuable items will serve both the public lucky enough to find them, and the marketer clever enough to deliver them.

Building a Catalog of Online Products

How many times have you heard that you must have your own products in order to make money online? How many times have you seen someone offering a course on how to make big money writing eBooks? How many times has something about the pitch just seemed wrong? Or at least sounded a little like snake-oil?

Well, you’re right to question the concept.

Yes, you really do need to have a list and your own products in order to make the big money in internet marketing. But you’re never going to make a fortune with a single eBook. Sorry, it isn’t going to happen. At least it isn’t going to happen to the vast majority of us.

In order to make money over the internet, you need a catalog of online products. Not just one product but a line of related products. After all, once you sell one product to a person and turned them into a rabid fan, wouldn’t it make sense to try to sell them more products? In any other market that’s where your major sales come from. And the internet really isn’t any different. But to do that you need a product line, meaning a catalog of related online products.

But how do you do this?

In this article, I’m going to explain one technique for building a catalog of online products.

Creating an online product always begins with an analysis of your customers. It can be existing or it can be a predicted customer. In any case, you need to develop a picture of your target customer.

Once you’ve done that you need to identify their motivators. What is it that will make them want to buy your product? What problems are they facing? What is going to happen in their future that they want to avoid? What would they like to happen?

Step three is to determine a solution. How can your topic or product solve their problem? How can you create a teachable system for solving their problems, achieving their goals or avoiding their fears?

Okay, now you’ve got something to sell them. All that’s necessary is to turn it into a product. Or two. Or three.

Start by identifying what products you need to create to support this line. What will be your freemium? What will be your introductory product? What will be your midrange product? What will be your high value product? Now keep going. What will be your marketing products?

Now that you’ve got one product line defined it’s time to consider the rest of your catalog. Start by going down. How many other people can you sell this product to with only minor adjustments?

Then go wide. What similar products can you create that your customers might like?

Why People Enjoy Online Products

There are more and more people who are learning just how popular online products are. Building an information business and creating your own information products is profitable because it is exactly what people want. In this article I am going to discuss why people enjoy online products so much.

We live in an age whereby people want things as quickly as possible. If you think about the last time you were looking for some information about something, I expect you went to your computer and typed in a particular phrase into the search engines and then looked to see if there was a particular website that looked like it might be able to provide you with the answer you are looking for.

The Internet has become a source of instant information. You can virtually find anything you want to by going online and doing a search. However, the downside is that it can actually take you a long time to find out all of the information you need in detail. This is where online information products become extremely valuable.

An online product can be created in a format that is digital and allows people to download it instantly. This means that if they are looking for the answer to something and they come across a product that promises to deliver that answer then they are able to purchase and download that product within minutes.

Basically customers are able to get their hands on the information they are looking for instantly. This is why people enjoy online products.

You can create a digital product in various formats:

In a written format such as an electronic book or a Kindle book.

In an audio format such as an audiobook or an MP3 file

In a video format such as MP4 file

Therefore you are able to get the information you are looking for not only instantly but in a variety of formats. Some will appeal more to others depending on the depth of understanding they want to achieve.

There are also other advantages about purchasing a digital product and that is you are able to consume the information wherever you are and even if you are out and about. You could listen to an MP3 recording on your iPod. You could read an electronic book on your tablet.

Therefore creating online products has become very profitable and they are in high demand.