3 Tips to Choosing the Right Affiliate Marketing Products

Being an affiliate marketer is a great way to earn money, but it can be difficult to choose the products you want to market. There are thousands upon thousands of products on the internet and it is a tough decision.

This article will list 3 tips to choosing the right affiliate marketing products.

1. The first thing you must do is research! There is no doubt that the best way to pick the right product is by doing research. Use Google AdWords and identify what people are searching for in your specific niche. Ask around and find out what products people are looking for.

Communicating with future customers is going to be the best way to ensure your business is successful. Go into forums and ask the people in your niche what they would be interested in buying. Research, research, and research is the best way to pick the right products to market.

2. Do not choose a product because you like it! Sure, if you like a product and feel it would sell well then by all means promote it. But, what you have to avoid is choosing a product you like but that few others will actually like. This happens a lot and it is tragic. Using the research you gathered you should be able to identify if a product will be successful or not.

The downfall of your business will be if you ignore what your research has told you and you begin marketing products that you like but no one else does. When creating a business you need to choose a niche market that interests you to keep you passionate about it, but in the end it is the customer buying the product and what they want is what you should promote.

3. While you are certainly an affiliate marketer to earn money, there is more to look at than the commission structure. Those new to affiliate marketing look at how much commission they will earn on a product, but that should be one of the last variables in the equation.

For instance, say you are going to earn a 50% commission on a product that costs $10, but there are only 10 people willing to purchase that product. Now, say you are going to earn a 25% commission on a similar priced product, but there are 100 people willing to purchase the product. In the first scenario you earn $50, but in the second scenario you earn $250.

Which scenario sounds better? While you will want to choose the products that earn good commission, this should be one of the last things you look at. Generally, the products with higher commission are harder to sell.

Being an affiliate marketer is a great way to earn money on the internet but it can be difficult to choose the right products to market. Follow the 3 tips to choosing the right affiliate marketing products listed in this article and you will be choosing the right product to market in no time!

5 Secrets to Sell More Network Marketing Products

Many people who go into network marketing fail to make many sales because they are not actual “marketers” and do not have the necessary knowledge or experience to properly market their products. However, distributors can increase sales by following a few simple rules.

1. Sell More Products to People Who Are Interested

Most network marketers try to sell their product to everybody. However they are missing a key concept in marketing: find the target audience and sell to them. Friends and family can only purchase a limited amount of a product before they can no longer afford it or no longer need it. Instead consider who needs, wants and will use your product. Target that specific audience and market to them using marketing methods such as internet marketing, brochures and flyers, newspaper and magazine advertisements, etc.

2. Use Online Marketing

A custom website is a powerful marketing tool because it allows people to find the product and obtain information on their own. This saves the network marketer hours of searching for consumers. It also automates a large part of the sales process, allowing the distributor to work with people who are sincerely interested. But most network marketing companies only offer their members a simple page on their main website with little or no access to change the information. Network marketers can increase sales by creating a separate website and driving traffic to it.

3. Use Social Media Marketing

Social media and viral marketing are two of the most powerful methods of promoting any business; they are inexpensive and effective. Create something of value, such as a video with important information, an eBook, or a piece of software with an advertisement in it, and offer it for free. Contact people you know who may have friends, family or clients interested in your products and ask them to distribute your marketing piece as well. You will find that your marketing message will spread much farther and faster than it would simply sitting on your website, waiting for a click.

4. Create an Opt-in List

Another powerful way to sell more network marketing products is to use an opt-in list. People who visit the website should be encouraged to sign up for a newsletter. After an email list has been compiled, the distributor should build rapport and obtain the potential customers’ trust by providing useful information. By providing valuable information, backed up by reliable research, you can establish yourself as an expert. Once that trust has been established, you can sell product via email.

5. Focus on the Customer

When speaking to a potential customer about the network marketing products, try to see things from their point of view. Learn their needs and desires, and then try to match your products to those needs and desires. Tapping into customers’ interests and needs is much more effective than trying to create interest or need where there wasn’t any to begin with. This will also help you determine who your real target is so that you can dedicate your time to the audience that will actually make a purchase.

The Five Stages In the Life Cycle of Online Products

Life cycles are an extremely useful concept. Like most models, they help people to visualize the progress of an online product under certain conditions. They help people to predict the effects of decisions within the life cycle of that product.

There are a number of different life cycles. In fact, everyone who has an interest in an online product has some form of life cycle. Learning content creators have their version of a life cycle based on the effort. Accountants have their view of a life cycle based on income. Project Managers often have two. One based on the development cycle and one based on the types of projects needed. And marketers have their view.

In a previous article, I suggested a very complex life cycle. However, in this article I’m going to describe one life cycle of online products as seen by a marketer.

This marketing life cycle consists of five steps.

1. Pre-Launch

The period before the launch of a product is the focus of many other life cycles. But for a marketer, this time is used for two main purposes. The first is preparation of a marketing plan and marketing assets to be used later in the life cycle. However, this period is also used to create a buzz. Frequently this is a very heavy period of marketing as pre-orders are important to recovering the cost of development of the online product. A large pre-order also helps to focus partners on the product so that they continue to support the marketing effort in the next stage.

2. Growth

Once the product is released there will be an initial period where sales grow. While the pre-launch focused on the initial penetration of the market, this stage is more concerned with obtaining a commanding share of the market. This period is often characterized by high marketing spending with respect to profit.

3. Stabilization

In time, the market begins to reach equilibrium. While new competition enters the market, it tends not to disrupt the status quo. This stage is characterized by high profit with limited market spending and a stability in the market share.

4. Decreasing Sales

As time goes by sales begin to decrease. This can be caused by an obsolete product. Or it may be a market-wide phenomena caused by market saturation. Or it may be the result of an alternate innovative market arising. In any case, this stage is often characterized by wild swings in marketing spending. This is the result of increased spending on marketing with little result followed by a demand to reduce spending in order to increase profit. Determining the value of increased marketing spending during this time can be frustrating and frightening.

5. Alternate Use

This is sometimes referred to as retirement. However, I prefer the concept of alternate use with online products. Online products are most often used as bonuses to improve the sales value of other products. Actual retirement is frequently used to adjust the market demand. Online products are also frequently improved and renamed with a version which somewhat eliminates their retirement in this stage. However, regardless of the strategy chosen, this stage is characterized by the withdrawal from sale of the product and the associated suspension of marketing efforts.