Creating Your Own Online Product

There are many ways to make money online. Gurus are always selling their own techniques. If you listen to one piece of advice you’ll go in one direction. If you listen to another you’ll do something different. And of course, each teaches that the other person is wrong. But there is one thing they all agree on. And one thing they all engage in.

If you want to create real income you need to start by creating your own online product.

But why?

Why do you need to go to all the effort involved in creating your own online product? Not just once but many, many times? That’s a heck of a lot of effort. So why?

There are a number of other ways to make money online. You can:

1. Sell physical products

2. Sell other peoples products as an affiliate.

3. Sell ClickBank products.

4. Sell advertising space.

And that’s just a few of the major methods.

So why would selling online products be so profitable in comparison?

Let’s start by examining the other methods. Selling advertising space is one way to make a few extra dollars. But to make real big money you need a great deal of traffic. And traffic of that magnitude is difficult to get and expensive to service.

So what about affiliate and ClickBank marketing? In both cases, you are getting paid for your own efforts. And that’s it. Effectively, you aren’t running a business you’re a commission salesperson. And you’re being paid like a commission salesclerk. You can’t leverage other people’s efforts. At least with affiliate marketing you are typically supporting a high ticket, high commission product. With ClickBank you’re not even selling that.

That leaves physical products. Typically physical products are other people’s products — you’re just the retailer. And like most retailers you get a portion of the sale — and only a portion. But even when the product is your own you’re faced with two problems. Fulfillment and shipping. You either need to pay someone to handle fulfillment for you. Or you’re going to have to take the time out of your own busy schedule. And the product still needs to be shipped. So the costs to you are very high.

Your own online products on the other hand don’t have these issues. Yes, you have to create them. But you control the process. In fact, that’s the byword for online products — control.

You control the marketing. So if you want to sell all by yourself you get to keep all the commissions.

On the other hand, if you want to sell through affiliates you determine how much commission you will pay them for sales. Not only that but you get to decide what constitutes a sale. And you get to leverage other people’s efforts to enhance your income.

Traffic also isn’t the issue that it is with advertising. Yes, you need to attract traffic but it’s a reasonable level not an extremely high level as it needs to be with advertising.

Online products don’t require any effort or cost for fulfillment. Basically you put the product up on the web, connect your sales process and you’re done. So shipping and handling costs are a thing of the past. And the occasional decision to create a physical product from an online product as a marketing shake ’em up. And unlike physical products there is very little cost involved in packaging or keeping an inventory.

Find the Best Online Product Sourcing Option for Your Web Store

Many successful traders have learned the import of having a reliable supply of goods to the long term growth of their establishments. Subsequently, they are always on the look out for the most convenient methods to utilize. This is also the same in ecommerce where procuring the right online product sourcing can be the decisive factor to success. Luckily, as the web has grown over the years so have better sourcing techniques emerged, and it is possible to locate one suited to your online store.

Online product sourcing options can be roughly classified into two categories i.e. basic and advanced. The former alternatives- drop shipping and light bulk-are generally designed for beginners, and can be excellent choices when initially setting up shop. Usually, drop shipping wholesalers besides selling you the goods will also provide their storage, and handle eventual shipping to your web store’s clients upon purchase. This option completely eliminates the need for investing your own product storage arrangements, which makes it extremely cost effective taking into account that you also obtain a reliable product shipping method.

On the other hand, light bulb product sourcing allows new merchants to purchase their online stores products in small amounts, normally not more than $500. This can be an excellent option to use when a merchant wants to ascertain which products sell well, and which don’t, after which they can make proper augmentation of the best sellers. However, one set back of this option is that the merchant is left responsible for the products’ storage and shipping arrangements on purchase. Still this doesn’t disqualify it as safe online product sourcing mode, and once the merchant detects the best sellers he or she can begin to utilize other effective alternatives to ensure growth.

Advanced online product sourcing options are mainly used by seasoned ecommerce merchants, largely because of the huge risks they carry despite being lucrative. Consequently, it would be prudent for anyone desiring to utilize these methods to ensure that they reflect on their viability for his or her online business. Volume wholesaler product sourcing involves purchasing your products in large quantities, which qualifies you for substantial discounts on the total costs. Besides demanding a significant investment, utilizing this option without a proper strategy can get you stuck with goods you can’t sell.

Importing is a cost effective option that permits traders to purchase products from states that have affordable production costs. Consequently, it can enable you to access high quality goods at reduced prices. Caution is, however, recommended when you intend to exploit this option, and ensure that you’re conversant with the trade, and custom policies of the said country. Finally, liquidation is yet another lucrative online product sourcing option, which permits web store merchants to procure their wares at extremely low costs from auctioneers. However, unlike all the other methods it is not renewable.

How to Market Products Online

When it comes to making money online your success is dependent on how well you learn how to market products online. Whether you have chosen to market the newest electronic devices, or products that will make a pet owners life easier, the sales will not come if your potential customers cannot find your product. Here we discuss some of the key elements to marketing products online so you can get yourself on the right path to profiting online.

First, select which product niche you want to market. In order to learn how to market products online, you need to determine what product you want to market since your other steps will be based on this decision. When you choose your product, you will want it to be something that you believe customers will be interested in. You can choose a product you know a lot about, or a product that you yourself have searched for but have found very little information about. Odds are if you have searched for it, there is a good chance that others have been searching for it as well. It is your knowledge of a product that will cause a customer to trust your recommendations, increasing the chances that they will purchase a product from you.

Second, choose a domain name that is related to your product niche. An important element in learning how to market products online is to choose the right domain name. Your domain name is the first element that tells your visitors what your site is all about and is key to a good search engine ranking. If you have ever searched for information online, you probably never realized that a sites rankings played into where the site fell in the search results. Why do we care about how a search engine ranks our site? Because the lower you fall in the search results, i.e., page 3 or beyond, the less of a chance there is that your customer will find you resulting in no sales no matter how much marketing you do.

Lastly, get content on your site and start marketing. The most important step in learning how to market products online is to create a site that is full of content related to your product of choice. Say you have chosen to market pet products, then you will need to fill your content with information and products related to answering all the questions a pet owner may have. Keep in mind the greatest content is the world will not do you any good if your customers can’t find it. Make sure you take the time to promote your site as much as you can using either article or PPC marketing. Just make sure you concentrate on one method, otherwise you may end up frustrating yourself with the lack of traffic.

These are just a few of the key tips to learning how to market products online. Choose your niche, and build a content rich site full of information related to your product of choice and you will be on your way to achieving success at making money online sooner than you ever thought possible.