Marketing Your Online Product

What is an online product and how does a person go about marketing one? That is often the question asked by those who are interested in creating digital products and then marketing them on the Internet. Here it will be explored exactly what an online product is and how you can go about marketing them online yourself.

An online product can have so many different meanings. For example, it can refer to any product that is sold on the Internet or it can refer to products that can only be sold online, such as digital products. For the explanation provided here, digital products or those that can only be sold online will be covered. If you’re marketing products that can also be sold offline as well, you can still get some pointers from this information which may be helpful.

An online product or digital product is one that Internet users purchase on the Internet and then download to their computer. There are also digital products that may not require a direct download though, such as an e-book that can be accessed as part of a website, rather than in PDF form. Digital or Internet products can include e-books, music, videos, software, applications or access to things such as training programs.

As for marketing online products, they can be marketed by using several different methods, including:

  • Niche marketing: Marketing by using very specific key phrases and terms on your website for that product only. A niche website doesn’t have any other products or services on it and the goal is to reach a very specific audience.
  • PPC marketing: Signing up for and using PPC (pay per click) advertising programs that are offered by the search engines and other websites. You only pay a fee when an Internet user clicks on the ad and visits your website.
  • Video marketing: Recording a video and uploading it to sites like YouTube to showcase your digital product.
  • Social media marketing: Using websites and services such as Facebook and Twitter to reach out to people and interact with those who may be interested in the online product that you’re offering.
  • Email marketing: Building a list of email addresses by providing a sign up box on your website and social media sites and then sending people who opted in to your email list emails regarding your online product or products.

When it comes down to it, online products can be marketed using the same manners of any other Internet product or service. There are free choices, such as blogging about your online products and then there are methods which can get quite expensive like PPC and flat rate advertising.

Best Internet Marketing Product Review and How To Spot A Fake Review

Entrepreneurs may have a challenging time in determining which internet marketing product review is unbiased because the very nature of internet marketing product reviews are being provided by internet affiliate marketers whose goal is to generate returns from those products. And that’s OK… Below is a listing of things to look for in an Internet Marketing Product Review to help you narrow down and filter out the helpful product reviews from the bad.

Are Unbiased Internet Marketing Product Reviews Doable?

Whether you are now new to the profession of Internet online marketing or a seasoned online marketing veteran finding reviews that are in fact informative to you can be trying to unearth. And why do you really need to locate an internet marketing product review as, in just about 100% of all internet marketing product purchases, you are offered a money back promise anyway?

Its all to do with the purchase behavior of humans. We seek out information as a natural part of any purchase transaction. This is connected to our want to reduce the danger of that purchase, which may be coded in our humanity.

Risk reduction is what helped us stay alive for millions of years and evolve to the species at present and just because its not evaluating the peril of the taste or smell of a food doesn’t make it less significant. Its all interconnected to our current natural world and in today’s world one of the major risks we come across is people trying to take our money and not providing value for that exchange

An Internet Marketing Product Review, when structured accurately can provide this risk evaluation for us without us having to commit to the hazard with our hard earned money, even if the product does have a 100%, 30 or 60 day money back warranty.

How To Determine the Best Internet Marketing Product Review

Many Internet Marketers will, as part of their internet affiliate marketing strategy, compose a review for the newest creation they are selling. These reviews can be valuable for internet marketers desiring to comprehend if this service or product will benefit them with their online marketing strategy, but thought must be exercised.

Below is a list to help you select a good review from a bad.

1. Most reviews will be written as if the internet marketing affiliate has in reality downloaded and used the merchandise. And why wouldn’t they?! If the product being reviewed as as good as they are stating surely they would want to use.

Unfortunately in the large majority of instances these affiliate internet marketers have likely not used the service or product at all and are telling untruths. If the review has phrases like “yesterday I downloaded…”,”this week I received…”, “I have had the distinct pleasure to buy…”; then in my experience they have no time spent with the service or product whatsoever

Does It Sound To Good To Be True

2. The second feature to look for when identifying if a review is real or not is looking for positive and negative details.

If you stumble on a product review and your are tempted to purchase, be sure you look for authentic reaction on the product. The reason you often don’t see a lot of this has many reasons.

First the reviewer has likely not bought or used the service or product, as previously stated, and second of all they think that if they write something detrimental about their chosen product it will switch likely buyers off. And, in some instances it likely will.

In actuality the more authentic comparative details the Review contains the more effective it will be as a pre-selling instrument for the internet marketing product no matter what if the service or product is for article marketing, SEO, SEM, List building or blogging.

Consider this just for a sec, these reviews are in the main testimonials and testimonials are based on the underlying psychological concept of Social Proof. Social Proof is the proven notion of accepting something as others agree to it, of doing something as others are employing it.

Social Proof works as it is what professionals call a “decision shortcut – a quick way for making decisions. Just like word of mouth advertising. But unless there are some ‘non-shiny’ points about an Internet service or product then these Social Proof Points sound false.

Prove It To Me With Pictures

3. Internet Marketers using Reviews to promote a service or product can boost their sales of these products by showing authentic proof.

This testimony can be pictures of SERP’s if the product is selling Search Engine Optimisation or Search Engine Marketing, or it can exhibit a video of the reviewer logging into an affiliate account in real time and showing revenue results. Actual Proof of the Pudding.

This Social evidence – whether it be pictures, screen dumps or screen captures and real time videos, will help consumers decide if the internet marketing product review is not only real but moreover if the service or product you are considering buying is really any helpful. Why else would you be reading the reviews??

What Makes A Real Review

1. Has the author actually acquired and implemented the product being reviewed? Look for fundamental phrases..”today I downloaded…”, “this afternoon I downloaded…”, “I have had the pleasure to download…” as proof they have not!

2. Does the internet marketing review have any details about the detrimental points of the service or product or is it all honey coated nonsense. If there are no bad points written about and you spy the obvious secret language from number 1, keep searching for more reviews on the internet marketing product.

3. Substantiated Proof – Does the internet marketing product evaluation give any proof that the product really achives the results claimed?. This may be screen dumps, video or you may notice the product being sold in operation on the review website. Without this substantiation you need to consider the other 2 points more carefully.

Tips For Evaluating Affiliate Marketing Product

It is indeed one of the quickest ways of making money. Yes, we are talking about the affiliate marketing software. It helps aspiring internet marketers to reach out to their prospective client base and promote their products.

Once the aspiring internet marketer chooses any particular online marketing niche, the next important thing that he needs to do is choose the product. If you conduct research on the affiliate programs, you will come across a list of products.

Given below are few tips on how you can compare different products for internet marketing:

· Find out about the merchant. Ensure that the merchant is of good repute and preferably has no complaints against his service. If at all there is a complaint, then they should be very few. Also, find out if there is any negative review against his product. It is, however, important that you read the whole review, as though some reviews may look negative, but they are actually promoting the product.

· Next, look out if the affiliate product also offers other promotional materials. It is rather a common practise for internet marketing products to provide ads, promotional materials like newsletters and brand-able e-books and other products which can be used to promote the web marketing product. If these products are being offered, then make sure that you evaluate their quality.

· Check if the product will give you credit for the sale if a prospective buyer buys the product later. It is rather common for a person to consider the purchase of a product, look for alternatives all around the market and then come back to buy the same product. Also, check if there is a newsletter sign up in the sales letter. If yes, then only will your affiliate identification be carried through.

· Next, you need to check if the prospective client signs for the newsletter and later buys the product through the newsletter, to who that sale will be accredited to. You get these details from the program manager. But there is another way. You can enter the site through an affiliate link and then also sign up for the newsletter. You can buy an evaluation copy using the newsletter link and check if the sale is accredited in a proper manner.

· It is important that there is customer information available. You can generate further sales through the same customer by sending further offers and ‘thank you’ notes which help develop customer loyalty. If you do not have the email address of the client, you may end up losing the customer to someone else. Thus, you will have to begin the complete sales process with a new customer. This is why many times you will come across internet marketers who offer 100% commission on a particular product.

You will find that a great product may not always fulfil all these criteria, but with some extra effort it can still be a good product.