Direct Marketing Products – Good, Better, and The Best

When a home business owner is considering which direct marketing products they want to sell several questions should come to mind:

1. How much manual labor is involved per sale?
2. What are the operating expenses for my business?
3. If my goal is X amount per month, how does that break down?

I Didn’t Work This Hard For The Man

Running a business demands work, but the home business community all agrees that we’re after a certain lifestyle. We want the time with family and friends that our job makes impossible.

Setting aside the time it takes to set everything up, what sort of time demand will my new business ask of me daily?

Different home business opportunities will insist you only need to spend 2 hours per day but no two people work exactly the same way.

If we understand what we’ll have to do in advance, our own estimate would probably be more accurate. When we have the advantage of a working system or model it is easier to break down the daily tasks, which makes it easier to anticipate how long each will take.

Why Am I Still Losing Money?

Direct marketing products require some type of advertising either by mail, email or online. While advertising can be expensive, there are many ways to promote our products with little to no cost.

Some companies pay thousands in advertising to generate millions in profits. We can expect a ratio based on our advertising and our return on investment.

It’s important to advertise without overspending. Setting the budget limit per week or per month should prevent this from happening.

What Financial Return Do I Need Per…

We usually set our goals for a new business on a per month basis to follow billing cycles. This amount needs to be broken down into daily goals. By holding ourselves accountable to the activity necessary to reach daily goals, we’ll reach the monthly goal.

For instance if we need the business to generate $10,000.00 per month, we’ll need at least 2500 per week and 500 per day on a 5 day workweek.

If I know this prior to deciding which direct marketing products to sell, it’s easier to answer my other two questions.

The Good Products

Using an online store or website, any number of common products can be sold through the drop shipping method. This is also true for many MLM businesses.

Profits are calculated on the difference between our price and the purchase price. Shipping can either be added to the customer’s price or reduced from our profits. Either way we can calculate how many items per day we would need to sell in order to reach that $500.00 goal.

In the case where the items we sell have a wide range of prices, we might need several months to determine an average order. When we have the average we’d know how many orders per day are needed to reach our goal.

The Better Products

Any item that can be downloaded, whether we created the product or not, has a more profitable margin for several reasons:
a) No inventory costs, storage costs, manufacturing costs etc…
b) No importing, exporting or shipping costs are necessary.
c) Cost per item is usually low enough to attract more buyers.

Owners of intellectual products make it a point to tell prospective marketing affiliates the profit margin on their material.

Business for e-books is booming because most marketing professionals understand how to quickly setup campaigns to move these resources. Every one of these direct marketing products represents a unique income stream; most are capable of reaching our monthly goal on their own.

The Best Products

The top tier isn’t simply reserved for items that cost a lot and produce generous income to the marketer. These are the products that perform.

Whether in the form of a physical product, a membership or an investment, these products are typically designed for increasing wealth.

People aren’t going to buy top tier products unless they have faith that these products will benefit them far beyond the purchase cost. These products stand upon a proven track record, not the endorsement of late night infomercial actors.

Finding What We’re Looking For

The law of attraction is at work for these products for two reasons:
1. The people who want them are already prepared to meet the cost.
2. Once the marketer has managed to introduce these products to the people who want them, their work is done.

Not everyone has the self confidence necessary to act upon their desire for great wealth. Most people are too timid to overcome the purchase price. The marketer can do nothing more than bringing together the people who want a product, with that product.

Creating Your Own Online Product

There are many ways to make money online. Gurus are always selling their own techniques. If you listen to one piece of advice you’ll go in one direction. If you listen to another you’ll do something different. And of course, each teaches that the other person is wrong. But there is one thing they all agree on. And one thing they all engage in.

If you want to create real income you need to start by creating your own online product.

But why?

Why do you need to go to all the effort involved in creating your own online product? Not just once but many, many times? That’s a heck of a lot of effort. So why?

There are a number of other ways to make money online. You can:

1. Sell physical products

2. Sell other peoples products as an affiliate.

3. Sell ClickBank products.

4. Sell advertising space.

And that’s just a few of the major methods.

So why would selling online products be so profitable in comparison?

Let’s start by examining the other methods. Selling advertising space is one way to make a few extra dollars. But to make real big money you need a great deal of traffic. And traffic of that magnitude is difficult to get and expensive to service.

So what about affiliate and ClickBank marketing? In both cases, you are getting paid for your own efforts. And that’s it. Effectively, you aren’t running a business you’re a commission salesperson. And you’re being paid like a commission salesclerk. You can’t leverage other people’s efforts. At least with affiliate marketing you are typically supporting a high ticket, high commission product. With ClickBank you’re not even selling that.

That leaves physical products. Typically physical products are other people’s products — you’re just the retailer. And like most retailers you get a portion of the sale — and only a portion. But even when the product is your own you’re faced with two problems. Fulfillment and shipping. You either need to pay someone to handle fulfillment for you. Or you’re going to have to take the time out of your own busy schedule. And the product still needs to be shipped. So the costs to you are very high.

Your own online products on the other hand don’t have these issues. Yes, you have to create them. But you control the process. In fact, that’s the byword for online products — control.

You control the marketing. So if you want to sell all by yourself you get to keep all the commissions.

On the other hand, if you want to sell through affiliates you determine how much commission you will pay them for sales. Not only that but you get to decide what constitutes a sale. And you get to leverage other people’s efforts to enhance your income.

Traffic also isn’t the issue that it is with advertising. Yes, you need to attract traffic but it’s a reasonable level not an extremely high level as it needs to be with advertising.

Online products don’t require any effort or cost for fulfillment. Basically you put the product up on the web, connect your sales process and you’re done. So shipping and handling costs are a thing of the past. And the occasional decision to create a physical product from an online product as a marketing shake ’em up. And unlike physical products there is very little cost involved in packaging or keeping an inventory.

An Unbiased Look At Affiliate Marketing Products, And Its 7 Best Niches For Both Men And Women

A business in which products and services are distributed through a network of people is known as network marketing, affiliate marketing or multi level marketing (MLM). These transactions could be executed online while in the comfort of your home. Those who want to become affiliate marketers will find a variety of companies out there, and an even larger selection of products. However, differentiating the top affiliate marketing products from the rest can prove to be a tricky task since there are so many options. So for you niche-seekers that are looking for a Plan B to some day replace Plan A, in no particular order here are my top 7 choices:

1. Auto Accessories

Let’s face it. Automobiles are a necessity in today’s world for both men and women; not to mention, newly licensed teenagers. Our vehicles are a reflection of us and we jump at the chance to personalize it with accessories that would be uniquely in compliance with our individual personalities. There is a definite market for this niche.

2. Cosmetics

It is quite clear that women tend to be rather conscious about their appearance. For that reason they don’t mind spending money to enhance their beauty. Cosmetics, therefore, are ideal affiliate marketing products. However, rather than going for general cosmetic products, select one from a specialized niche. Like mineral makeup. Mineral makeup is a relatively new market. Catching on in 1998, it has gained popularity for its non-irritable ingredients. Even Mary Kate and Avon has recently jumped on the band wagon. Can you say “Ching-ching!”

3. Children’s Clothing and Toys

As long as there are children, there will always be a demand for children’s clothing and toys. Parents spend loads of cash to buy the best clothes and toys for their kids. Thus, a substantial amount of money could be made in this niche as an affiliate marketer. Coming from a father that loves to spoil his newly arrived baby-girl, I’d probably be your best customer!

4. Natural products

Also known as organic and ‘Go Green’, rather it’s for medicinal purposes, vitamin supplements or household cleaning products, there is an astonishing demand for natural or chemical free products. By the way, both phosphate and sulfate-free hair shampoo for women is also a winner!

5. Vacation Packages

In truth, there are a ton of vacation junkies out there, looking for the best deal on airline tickets, 4 to 5 star hotel rates, tourist attractions and more. Becoming an affiliate marketer in this niche can not only be lucrative, you and your family can also take advantage of the deals that you are promoting and take multiple trips yourselves. There’s nothing like having the freedom and resources to hop on a plane and leave everything else behind for a few days. It’s a necessity, and it’s called self-rejuvenation.

6. Self-Improvement/Help Products

Careers, friends and self-confidence are things that people want to gain during their lifespan. And for most, they’d like to make this happen sooner than later. Therefore, they are not shy about purchasing products that would lend a hand in helping them find a better them. The reason self-help products sell well is because everyone can benefit from it. Such products improves people’s lives. No sane person with this wish would dare frown upon it. In my opinion, self-improvement products is a must have in your arsenal of affiliate marketing products.

7. Vitamins and Anti-Aging Products

This is a very interesting niche. Although aging is inevitable, no one wants to look their age if they can help it. On the daily millions of baby boomers are surfing the web for age defying remedies. “Why” you may ask? Well the short answer would be to either maintain or get their youthful swagger back. There’s no need for them to be ashamed of this. We’ll all get there some day. Some sooner than later. Which is the reason I added this niche to my list. There’s a definite on-going market for it! On the other hand, health-conscious people are always in search of vitamin supplements. The market is large and targeting this market can be HUGE for your bank account!

Thus, it is obvious that the range of affiliate marketing products is rather extensive, and this is the reason choosing the right ones is not an easy task. While there are many other ideal network marketing products that you can take advantage of, the 7 that I mentioned above are my picks. Happy niche-seeking!