Marketing Product Strategy – Fill the Biggest Need

It has been quoted that there are two things certain in this lifetime, death and taxes. Now, it would seem to me, if a savvy marketer was to create an effective marketing product strategy, she would want to market a product that people actually need. According to the first quote, there are really only two needs in this lifetime. Those two needs are air and money. No air results in death. No money results in evasion of our requirements.

Enjoy the free air. Air is not such a perfect marketing product strategy, because, even though it is a need, it is also in great supply. It wouldn’t even do us much good to market air to someone who lacks it. R.I.P. my needy customer of air. Sadly, we must let go of the idea of marketing air.

Everything but air can be bought with money. Yes, even love. Don’t believe me? Go visit your local pet store and ask for their unconditional animals’ love for free. Sorry, the door’s that way. It has even been noted that the hardest strain on a loving marriage is finances. Love may make the world go around, but it is money that pays for the ride. Money buys food, and it even buys water. The only thing it doesn’t buy is the thing we cannot market, because that is free.

So if we are to choose a marketing product strategy, doesn’t it make sense that we market something everyone needs? Doesn’t it make sense to market money? We could market the dollar bill, but honestly, what would be the point of that? Yes, there must be a marketing product of money that holds its value, even in the worst economy.

Doesn’t it make sense to market money that holds its value? Doesn’t it make sense to market something our DNA already knows? Doesn’t it make sense that our marketing product strategy focuses on gold and silver? Doesn’t it make sense that gold and silver be crafted in the form of collectible money?

If you are not directly marketing gold and silver money, graded, U.S. mint collectible money, my friend, do you think you should? Any other product is targeting a niche. Niches are market segments of people with specific needs. Have you ever heard of someone saying, “yeah, I just don’t need any more gold and silver coins.”

You see, your product may be excellent. It may be quality. Your product may solve a problem. Your product may even come in bulk. But the best marketing product strategy ought to focus on a unanimous need. Ideally, a marketing product strategy should focus on U.S. graded money, in the form of collectible gold and silver coins. Everybody needs it. Everybody wants it. Everybody requires it.

However, not everybody deserves it. Yes, I said deserves it. The feeling of deserve is actually created within. Sadly, not everyone feels they deserve it. You may have the best marketing product strategy. But until you feel you deserve to market the best product in the world, you will choose something else period. Isn’t it time you said enough is enough? Don’t you deserve to market the strongest product?

How to Offline Market Online Products

Hello, in this article I will tell you about my first experience with offline marketing online products.

Maybe you already are an online marketer or perhaps you’re interested in becoming one? What you should know anyhow, if you don’t already know this, is that there are a variety of effective ways to promote online products other than sitting inside with your computer posting links on Twitter or Facebook.

I thought it would be interesting to go outside and meet people on the street, in shopping centers or any other random place, and just simply talk to them about being an online marketer. I wasn’t sure how to go about it at first but I finally dared to dive in and embrace the challenge. I’m not sorry! Some people seemed genuinely interested and others probably didn’t even take me seriously at all. One guy was even downright rude, like I was annoying him by breathing his air or something, so you really have to be able to handle all sorts of reactions.

Anyway, the hours literally flew and for the most I had lots of fun talking to people about online marketing and what it’s all about. Surprisingly few knew anything at all about what it is; only 1 out of 20 perhaps had a clue to what I was talking about. So I feel like I have at least spread the word around a bit.

It gave me a challenge to try to explain in a simple fashion to not scare off potential customers with too much information at once. There’s a huge amount of info on the topic so the key is to try to keep it as simple as possible. My goal was and is to spike the interest of them becoming online marketers themselves, since the product I’m promoting in fact is an online marketing training program. So plant the seed and if it grows that’s great, if it doesn’t… well you can’t force it! You’ll just have to improve your skills.

At first it was difficult because I wasn’t sure where to start or exactly what to say, but as I talked to more and more people I felt more relaxed and words started flowing easier after repeating myself 50 times. I had printed out some business cards and flyers on forehand and they came in very handy. I found it a lot easier if I had something to presents while giving my little speech. It also seemed to make people more interested in what I had to say.

By the end of the day I had hung up 5 flyers with tags you can rip off at the bottom, had talked to maybe 50-60 people and handed out lots of business cards. I call that success, and even though perhaps only one or two of those 50-60 people I talked to buy the products, that’s money in the bank and the word is out. People like to talk and may pass the information on to someone else who in fact is interested.

So this was kind of like my test drive just to see if the effort could amount to something. The next place I feel may be a big hit is the University. Lots of students who would love to make some extra cash. Think I’ll give them a hand!

This is only one way of marketing online products offline; In the future I’ll be trying out more ways to “offline market” online products, and perhaps I’ll even get creative and think of some more methods along the way!

Find the Best Online Product Sourcing Option for Your Web Store

Many successful traders have learned the import of having a reliable supply of goods to the long term growth of their establishments. Subsequently, they are always on the look out for the most convenient methods to utilize. This is also the same in ecommerce where procuring the right online product sourcing can be the decisive factor to success. Luckily, as the web has grown over the years so have better sourcing techniques emerged, and it is possible to locate one suited to your online store.

Online product sourcing options can be roughly classified into two categories i.e. basic and advanced. The former alternatives- drop shipping and light bulk-are generally designed for beginners, and can be excellent choices when initially setting up shop. Usually, drop shipping wholesalers besides selling you the goods will also provide their storage, and handle eventual shipping to your web store’s clients upon purchase. This option completely eliminates the need for investing your own product storage arrangements, which makes it extremely cost effective taking into account that you also obtain a reliable product shipping method.

On the other hand, light bulb product sourcing allows new merchants to purchase their online stores products in small amounts, normally not more than $500. This can be an excellent option to use when a merchant wants to ascertain which products sell well, and which don’t, after which they can make proper augmentation of the best sellers. However, one set back of this option is that the merchant is left responsible for the products’ storage and shipping arrangements on purchase. Still this doesn’t disqualify it as safe online product sourcing mode, and once the merchant detects the best sellers he or she can begin to utilize other effective alternatives to ensure growth.

Advanced online product sourcing options are mainly used by seasoned ecommerce merchants, largely because of the huge risks they carry despite being lucrative. Consequently, it would be prudent for anyone desiring to utilize these methods to ensure that they reflect on their viability for his or her online business. Volume wholesaler product sourcing involves purchasing your products in large quantities, which qualifies you for substantial discounts on the total costs. Besides demanding a significant investment, utilizing this option without a proper strategy can get you stuck with goods you can’t sell.

Importing is a cost effective option that permits traders to purchase products from states that have affordable production costs. Consequently, it can enable you to access high quality goods at reduced prices. Caution is, however, recommended when you intend to exploit this option, and ensure that you’re conversant with the trade, and custom policies of the said country. Finally, liquidation is yet another lucrative online product sourcing option, which permits web store merchants to procure their wares at extremely low costs from auctioneers. However, unlike all the other methods it is not renewable.