Marketing Product Strategy – Fill the Biggest Need

It has been quoted that there are two things certain in this lifetime, death and taxes. Now, it would seem to me, if a savvy marketer was to create an effective marketing product strategy, she would want to market a product that people actually need. According to the first quote, there are really only two needs in this lifetime. Those two needs are air and money. No air results in death. No money results in evasion of our requirements.

Enjoy the free air. Air is not such a perfect marketing product strategy, because, even though it is a need, it is also in great supply. It wouldn’t even do us much good to market air to someone who lacks it. R.I.P. my needy customer of air. Sadly, we must let go of the idea of marketing air.

Everything but air can be bought with money. Yes, even love. Don’t believe me? Go visit your local pet store and ask for their unconditional animals’ love for free. Sorry, the door’s that way. It has even been noted that the hardest strain on a loving marriage is finances. Love may make the world go around, but it is money that pays for the ride. Money buys food, and it even buys water. The only thing it doesn’t buy is the thing we cannot market, because that is free.

So if we are to choose a marketing product strategy, doesn’t it make sense that we market something everyone needs? Doesn’t it make sense to market money? We could market the dollar bill, but honestly, what would be the point of that? Yes, there must be a marketing product of money that holds its value, even in the worst economy.

Doesn’t it make sense to market money that holds its value? Doesn’t it make sense to market something our DNA already knows? Doesn’t it make sense that our marketing product strategy focuses on gold and silver? Doesn’t it make sense that gold and silver be crafted in the form of collectible money?

If you are not directly marketing gold and silver money, graded, U.S. mint collectible money, my friend, do you think you should? Any other product is targeting a niche. Niches are market segments of people with specific needs. Have you ever heard of someone saying, “yeah, I just don’t need any more gold and silver coins.”

You see, your product may be excellent. It may be quality. Your product may solve a problem. Your product may even come in bulk. But the best marketing product strategy ought to focus on a unanimous need. Ideally, a marketing product strategy should focus on U.S. graded money, in the form of collectible gold and silver coins. Everybody needs it. Everybody wants it. Everybody requires it.

However, not everybody deserves it. Yes, I said deserves it. The feeling of deserve is actually created within. Sadly, not everyone feels they deserve it. You may have the best marketing product strategy. But until you feel you deserve to market the best product in the world, you will choose something else period. Isn’t it time you said enough is enough? Don’t you deserve to market the strongest product?

Online Products to Make and Sell

Imagination is the limiting factor when it comes to creating online products. When the attention is turned to selling these products, the ultimate purpose is to do so successfully and this means starting an internet business. A PDF (Portable Document Format) on ‘How to Cure a Limping Ladybird’ may well make interesting reading, but it is unlikely to have a large audience, and thus result in the desired amount of sales. Therefore it is best to concentrate on developing a product for which there is demand, and preferably to which we can apply our knowledge.

People buy all kinds of things whether or not they need them. Creating a product that people both want and need would be ideal. One may want to focus on a popular niche, e.g. Improve Your Golf and Take Your Opponent by Surprise, How to Reduce Scars from Spots, Feeding Your Dog to Optimize Its Health, etc. All the former involve popular niches. The key to marketing a niche related product successfully is to focus on a product which has little competition, but which is still popular.

For those new to selling and particularly selling online, starting with a digital product would make sense. There are a number of these to choose from. The largest market place for digital products to check out is ClickBank (ClickBank.com). Getting familiar with the site makes it easy to find out answers to important questions, such as how popular a product is, how many are selling, what it is about, average percentage per sale, etc.

Selling a digital product makes the rest of the process easier than selling a physical product for several reasons. Once it has been purchased access to the product is effectively immediate. This removes packaging, visiting the post office and mailing, and the normal associated time and monetary costs of these activities. In addition there is no need to keep stock, and to have or rent additional space for this purpose.

Selling a digital product can be done single-handedly, thus keeping further costs down, as well as remaining more independent when it comes to running a business by not having to rely on anyone else. Selling somebody else’s product is advantageous in that it does not involve Customer Care, thus making it possible to concentrate primarily on selling and marketing.

There are two types of online products – digital and physical. EBooks and PDFs are the most common digital products. In them links to Affiliate Products can be included. This has the potential to increase earnings beyond the price of the book alone. An example of this would be including a link to a cream that reduces scarring with regards to acne, a book on foods for beautiful skin, etc. Individuals desperate to get rid of acne are willing to acquire things that could free them of it. Getting rid of acne, becoming slimmer, healthier, more beautiful/attractive, salvaging a relationship, etc. are all topics that sell. Everyone can identify with this scenario, i.e. searching for a solution to a problem.

In eBooks links to YouTube videos, or anything else that can benefit the reader can also be included. To take this one step further, it is an idea to accompany an eBook by an audio that can be listened to whilst ironing, driving a car, etc. Many people like to do more than one thing at a time. To fully grasp any information it needs to be repeated several times.

Video is the most popular way of obtaining information. Seeing how something is done makes it a whole lot easier than translating text to the required actions. YouTube alone is living proof of how popular this kind of information is.

EBooks, audio/music, and videos all form digital products. Some are made of a combination of two or three different formats, so offering the user more flexibility and choice.

To summarise there are various kinds of online products to make and sell. They fall into two main categories either digital, or physical. It is possible to start selling someone else’s product pretty much immediately with marketing knowhow. The returns are bigger when selling one’s own product, as is the potential work load. Selecting the right market is one of the most important keys.

Top 4 Tips to Create An Online Product Training Material

Product knowledge training is essentially aimed at training employees of organizations to share and update useful information about its products, their features and benefits. However, many a times, learners are overwhelmed with the amount of knowledge they need to grasp all at once. Thus, online product training material needs to be customized accordingly so that learners can absorb the required amount of knowledge as well as apply the same practically. Here are some tips that can help you to develop effective online product training courses.

Set the learning goals beforehand

Charting out the learning goals well in advance allows you to create a product training course, which is effective as well as functional. For this purpose, you need to define your target audience at the very onset in order to confirm their requirements. Normally, the target learners of product training course are usually, the sales team, service team or customer service representatives.

However, a course designer needs to know that the training material for a sales team would be different from the one intended for customer care representatives. For example, a salesperson needs to know the value proposition of the product so that they can effectively convey it to the prospective customer. On the contrary, a customer care executive should be aware about troubleshooting techniques so that he can help customers when faced with service issues. The online training program should be able to address these individual learning goals.

Determining how much information is required

Depending on the requirements of the individual group of learners, the training material needs to be tailored. Thus, determining the quantity of information required for catering to a particular group is extremely important. While a sales person might need a particular level of knowledge about products, a service engineer or technician might require an in-depth technical knowledge of the product. Therefore, organizing training material according to the learner’s profile makes it more relevant and productive.

Focus on the motivation levels of learners

Considering the motivational levels of learners is extremely important when designing a course. Unless you know what motivates your target audience to take up a particular course, you won’t be able to provide anything relevant to them. For example, a salesperson is likely to be interested in knowing the benefits of a particular product, while an engineer will be keen on learning about the technical aspects of a particular product. Designing course materials according to multiple choices is likely to trigger interest in joining online training programs.

Create a brief structure for long product line

Many a times, the training course has to deal with long product lines of the company. In such cases, the instructional designers should focus on creating a brief structure that is relevant to a majority of the products. You can furnish information with the help of info-graphics, where you can focus on individual features, benefits, cost and their USP.

Follow these tips to create a product training course that yields value-added results in terms of employee training.