Marketing Product Strategy – Fill the Biggest Need

It has been quoted that there are two things certain in this lifetime, death and taxes. Now, it would seem to me, if a savvy marketer was to create an effective marketing product strategy, she would want to market a product that people actually need. According to the first quote, there are really only two needs in this lifetime. Those two needs are air and money. No air results in death. No money results in evasion of our requirements.

Enjoy the free air. Air is not such a perfect marketing product strategy, because, even though it is a need, it is also in great supply. It wouldn’t even do us much good to market air to someone who lacks it. R.I.P. my needy customer of air. Sadly, we must let go of the idea of marketing air.

Everything but air can be bought with money. Yes, even love. Don’t believe me? Go visit your local pet store and ask for their unconditional animals’ love for free. Sorry, the door’s that way. It has even been noted that the hardest strain on a loving marriage is finances. Love may make the world go around, but it is money that pays for the ride. Money buys food, and it even buys water. The only thing it doesn’t buy is the thing we cannot market, because that is free.

So if we are to choose a marketing product strategy, doesn’t it make sense that we market something everyone needs? Doesn’t it make sense to market money? We could market the dollar bill, but honestly, what would be the point of that? Yes, there must be a marketing product of money that holds its value, even in the worst economy.

Doesn’t it make sense to market money that holds its value? Doesn’t it make sense to market something our DNA already knows? Doesn’t it make sense that our marketing product strategy focuses on gold and silver? Doesn’t it make sense that gold and silver be crafted in the form of collectible money?

If you are not directly marketing gold and silver money, graded, U.S. mint collectible money, my friend, do you think you should? Any other product is targeting a niche. Niches are market segments of people with specific needs. Have you ever heard of someone saying, “yeah, I just don’t need any more gold and silver coins.”

You see, your product may be excellent. It may be quality. Your product may solve a problem. Your product may even come in bulk. But the best marketing product strategy ought to focus on a unanimous need. Ideally, a marketing product strategy should focus on U.S. graded money, in the form of collectible gold and silver coins. Everybody needs it. Everybody wants it. Everybody requires it.

However, not everybody deserves it. Yes, I said deserves it. The feeling of deserve is actually created within. Sadly, not everyone feels they deserve it. You may have the best marketing product strategy. But until you feel you deserve to market the best product in the world, you will choose something else period. Isn’t it time you said enough is enough? Don’t you deserve to market the strongest product?

Promoting and Marketing Your Online Product

There are several ways that you can go about promoting and marketing your online product and you can even start marketing before your product launches. The key is knowing how to go about everything so that your product information reaches its targeted audience so that conversions can be made. Marketing and promoting your online product before it even launches is a critical step in your overall campaign.

Why would you want to start informing people of the online product you’re about to launch before it’s even ready? By doing this, you are creating hype or excitement for the online product. If your marketing campaign is done correctly and intrigues people than they are going to remember it and they are going to remember when the product is going to launch.

Think about things this way: You have a brand new online product that is going to be launching soon but you found out that another company is launching a similar product around the same time. You haven’t started promoting or marketing the product yet but the other company has been campaigning for the past three months and they already have a strong interest and following on the Internet. That company is already three months ahead of you and now you have to play catch up. You never want to be stuck in a position of playing catch up and that’s why it’s vital to start promoting and marketing your online products as early as you can.

You don’t have to mention price if you don’t want to and sometimes companies like to leave the price hidden so that they can really capture interest without having to worry about people thinking it’s too expensive. The things that you should mention though include when the online product is going to be available and a good explanation of what it’s about.

As far as how you can start marketing and promoting goes, you should already have a website up with a blog as a good start. You should also be making use of the power of social media and email marketing (with permission of course) in order to create that excitement. Interactive videos are another great way to kick off a marketing campaign online.

You can have a lot of fun during the pre-launch period of your online product and you can also help increase the chances of conversions once the product is available to purchase. This is a time to meet people, interact with them, find out what they want out of your product and drive sales.

5 Secrets to Sell More Network Marketing Products

Many people who go into network marketing fail to make many sales because they are not actual “marketers” and do not have the necessary knowledge or experience to properly market their products. However, distributors can increase sales by following a few simple rules.

1. Sell More Products to People Who Are Interested

Most network marketers try to sell their product to everybody. However they are missing a key concept in marketing: find the target audience and sell to them. Friends and family can only purchase a limited amount of a product before they can no longer afford it or no longer need it. Instead consider who needs, wants and will use your product. Target that specific audience and market to them using marketing methods such as internet marketing, brochures and flyers, newspaper and magazine advertisements, etc.

2. Use Online Marketing

A custom website is a powerful marketing tool because it allows people to find the product and obtain information on their own. This saves the network marketer hours of searching for consumers. It also automates a large part of the sales process, allowing the distributor to work with people who are sincerely interested. But most network marketing companies only offer their members a simple page on their main website with little or no access to change the information. Network marketers can increase sales by creating a separate website and driving traffic to it.

3. Use Social Media Marketing

Social media and viral marketing are two of the most powerful methods of promoting any business; they are inexpensive and effective. Create something of value, such as a video with important information, an eBook, or a piece of software with an advertisement in it, and offer it for free. Contact people you know who may have friends, family or clients interested in your products and ask them to distribute your marketing piece as well. You will find that your marketing message will spread much farther and faster than it would simply sitting on your website, waiting for a click.

4. Create an Opt-in List

Another powerful way to sell more network marketing products is to use an opt-in list. People who visit the website should be encouraged to sign up for a newsletter. After an email list has been compiled, the distributor should build rapport and obtain the potential customers’ trust by providing useful information. By providing valuable information, backed up by reliable research, you can establish yourself as an expert. Once that trust has been established, you can sell product via email.

5. Focus on the Customer

When speaking to a potential customer about the network marketing products, try to see things from their point of view. Learn their needs and desires, and then try to match your products to those needs and desires. Tapping into customers’ interests and needs is much more effective than trying to create interest or need where there wasn’t any to begin with. This will also help you determine who your real target is so that you can dedicate your time to the audience that will actually make a purchase.