The Secret of Internet Marketing Products

If you are an online marketer, you should be familiar with Internet marketing products. These products are computer programs or software that are especially and specifically developed and designed to help online marketers execute their tasks. These Internet marketing products contain capabilities and features that allow entrepreneurs to get more sceptered when doing marketing tasks across the Internet media.

Furthermore, these products are not generally free. It is required for an online entrepreneur to purchase, download and utilize these products. This means that he will be spending a substantial amount of money for the acquisition of it. However, the potential benefits and the usefulness of these online products can easily justify and compensate its purchase. There are many available Internet marketing products that are sold and commercialized on the web. But there are only a few that really matter.

Several online marketing products available have almost always the same sets of usefulness and features. Those online products that provide more features can be conceived as good ones. Here, we will be talking about some helpful but unusual attributes of these products.

Guerilla Marketing Characteristics

Guerilla marketing refers to hidden tactics of endorsing services and products. Some online marketing products have this feature. There are several companies and entrepreneurs who have used and adopted this technique to lure and attract more prospective clients. For a long period of time, this strategy used to be practiced by few small Internet entrepreneurs who were low on budget. But now, even big businesses are using it with the aid of a more particular Internet marketing product.

Guerilla marketing works by hiding your advertisements in materials that customers will not simply recognize as promotional ploys. There are several marketing software available online that offers this kind of technique. So far, in my opinion, this feature is the best that you can use.

Email Marketing

There are various online products that have an email marketing feature. This feature will assist you to promote the services and products you sell via email marketing. This kind of strategy is considered to be an effective technique.

Niche Marketing Guide

Most online marketing products nowadays offer guide to niche marketing. This type of guide is essential for you to target a specific niche audience so that you can land on the potential and right customers. Choosing a niche audience is important for you to know individuals who are willing to purchase services and products that you are offering. This specific guide will let you know some of your specific niche by offering you the right sets of marketing materials, keywords, and subjects.

For you to fully utilize your Internet marketing product, you should spend time to familiarize it for you to know if your software is complete or limited of some important features.

The Life Cycle of Online Products

Like many things, products go through a cycle during their effective lifespan. These cycles are regular and predictable. A formal life cycle can help build an understanding of the pattern of stages that a product goes through.

There are many different life cycles each based on the focus and pattern, which the author is observing. In this article, I’m going to share a very detailed nine-step life cycle of an online product.

1. Plan

A good online product begins with a plan. The plan details much of the background information required for the online product. However, only the requirements for the product are provided.

2. Design

In this stage, the requirements are given form. The online product that was described in the plan is defined in detail. A detailed outline of the product is produced.

3. Produce

This stage varies depending on the media of the online product. For example, an eBook is written at this stage. A teleseminar on the other hand may be written but it definitely is presented and recorded.

4. Package or Publish

The online product is still in a rough state at the start of this stage — although it is in fact complete. This stage polishes the product and adds elements that turn it into a professional, salable product. For example, a video will have opening and closing credits added and a cover designed.

5. Generating Traffic

At this stage, the product is available. However, sales are not actually occurring. Instead, traffic must be generated in order to ensure that sales are sufficient to justify the costs so far. This is often referred to as a pre-launch stage although it can occur after the launch.

6. Marketing and Selling

At this stage, the product is available and the traffic has reached a stable point. Sales are reasonably stable. In this stage, the marketing emphasis has switched to finding the right types of traffic, rather than the growth focus of the previous stage.

7. Declining Sales

After a period of time, almost all products begin to experience a decline in sales. This may be because of market saturation or real or perceived obsolescence.

8. Bonus

Finally, the sales have dropped to the point that marketing and sales efforts fail to produce sales. At this point, the product is retired from sales. However, it becomes available for use as a bonus to support the sales of other products.

9. Retirement

Eventually, a product will cease to be of value even as a bonus. At this point, the product will be removed from the products for sale list.

Promoting and Marketing Your Online Product

There are several ways that you can go about promoting and marketing your online product and you can even start marketing before your product launches. The key is knowing how to go about everything so that your product information reaches its targeted audience so that conversions can be made. Marketing and promoting your online product before it even launches is a critical step in your overall campaign.

Why would you want to start informing people of the online product you’re about to launch before it’s even ready? By doing this, you are creating hype or excitement for the online product. If your marketing campaign is done correctly and intrigues people than they are going to remember it and they are going to remember when the product is going to launch.

Think about things this way: You have a brand new online product that is going to be launching soon but you found out that another company is launching a similar product around the same time. You haven’t started promoting or marketing the product yet but the other company has been campaigning for the past three months and they already have a strong interest and following on the Internet. That company is already three months ahead of you and now you have to play catch up. You never want to be stuck in a position of playing catch up and that’s why it’s vital to start promoting and marketing your online products as early as you can.

You don’t have to mention price if you don’t want to and sometimes companies like to leave the price hidden so that they can really capture interest without having to worry about people thinking it’s too expensive. The things that you should mention though include when the online product is going to be available and a good explanation of what it’s about.

As far as how you can start marketing and promoting goes, you should already have a website up with a blog as a good start. You should also be making use of the power of social media and email marketing (with permission of course) in order to create that excitement. Interactive videos are another great way to kick off a marketing campaign online.

You can have a lot of fun during the pre-launch period of your online product and you can also help increase the chances of conversions once the product is available to purchase. This is a time to meet people, interact with them, find out what they want out of your product and drive sales.