Top 4 Tips to Create An Online Product Training Material

Product knowledge training is essentially aimed at training employees of organizations to share and update useful information about its products, their features and benefits. However, many a times, learners are overwhelmed with the amount of knowledge they need to grasp all at once. Thus, online product training material needs to be customized accordingly so that learners can absorb the required amount of knowledge as well as apply the same practically. Here are some tips that can help you to develop effective online product training courses.

Set the learning goals beforehand

Charting out the learning goals well in advance allows you to create a product training course, which is effective as well as functional. For this purpose, you need to define your target audience at the very onset in order to confirm their requirements. Normally, the target learners of product training course are usually, the sales team, service team or customer service representatives.

However, a course designer needs to know that the training material for a sales team would be different from the one intended for customer care representatives. For example, a salesperson needs to know the value proposition of the product so that they can effectively convey it to the prospective customer. On the contrary, a customer care executive should be aware about troubleshooting techniques so that he can help customers when faced with service issues. The online training program should be able to address these individual learning goals.

Determining how much information is required

Depending on the requirements of the individual group of learners, the training material needs to be tailored. Thus, determining the quantity of information required for catering to a particular group is extremely important. While a sales person might need a particular level of knowledge about products, a service engineer or technician might require an in-depth technical knowledge of the product. Therefore, organizing training material according to the learner’s profile makes it more relevant and productive.

Focus on the motivation levels of learners

Considering the motivational levels of learners is extremely important when designing a course. Unless you know what motivates your target audience to take up a particular course, you won’t be able to provide anything relevant to them. For example, a salesperson is likely to be interested in knowing the benefits of a particular product, while an engineer will be keen on learning about the technical aspects of a particular product. Designing course materials according to multiple choices is likely to trigger interest in joining online training programs.

Create a brief structure for long product line

Many a times, the training course has to deal with long product lines of the company. In such cases, the instructional designers should focus on creating a brief structure that is relevant to a majority of the products. You can furnish information with the help of info-graphics, where you can focus on individual features, benefits, cost and their USP.

Follow these tips to create a product training course that yields value-added results in terms of employee training.

Making Money Online Products – Not Genuine?

Hey there, I have heard so many things about making money online since I started to learn about it ages ago. I was only 18 years old when I started my journey to earn money without having to sweat in a diner somewhere. I was desperate for money, so it was only natural for me to purchase every single making money online product out there, whether the sales letter was convincing or not. All I looked for was this, “earn $5,000 in 2 weeks”…etc.

Making Money Online Products:

Furthermore, making money online products have been heavily increased, and it is not even halting, products are adding on as we speak. This is money we are talking about; everyone wants it, people in the outer world work to earn it. Now others prefer to gain it through their schemes online, knowing that people are willing to pay anything in exchange of receiving money. These gurus were smart as hell to grasp that opportunity, however lucky for us, it is exposed, information, strategies are being spread all over the internet. Now smart people can make good use of the information, but unless you have experience, the information in your hands is pretty much useless.

Are they all Scams?

Personally, I have bought six-to-seven making money online products and at first, I did use them all, but they weren’t going anywhere. The sales were not increasing, nor were they doubling as these so-called sales letters claimed they would do. What I did realize was the fact that all these products were nothing but a piece of the pie I was aiming to cook. Okay, true, not a good example, but come on, there is no product online that will give you everything in hand. What you should do is focus on your research, yes it may seem lame, but you will get the hang of it eventually. You will be able to see what the people online, the gurus really work on to suck other people’s money.

Valuable Products?

You see, the making money online product will get quite the traffic; it is a hot topic honestly. So, you may believe that these products are not genuine, are not useful in any way, and you know what, you might be right. I mean it is true, if you were handed a valuable piece of information and you did not know what to do with it then you are screwed and to you, this information is nothing but useless.

You see, do not get under the impression that they are ripping you. In their minds they are, because a guru, an online successful marketer will never reveal their secret, they will reveal a good one to make some sales, but never expose their killer secret. Yes, they will always have better techniques to make money online. So do not get the impression that making money online products are nothing but a scam, they are not. If you still have a problem then I have the solution, look for a 100% refund guarantee and know that you are fine. If you are hesitated, then make sure the product, especially if it was a making money online product; make sure it comes from ClickBank. That way, you will be 100% safe.

Strategies On Online Product Marketing

Just as it is in real-world marketing, there are many strategies in online product marketing. This is where most of the new online marketers make their primary mistake – they believe that the Internet is a separate market that follows a different approach.

Marketing a product on the Internet needs parallel strategies just as they need these same sales strategies in marketing products in the real world.

There may be other methods and styles of advertising now (Google AdSense, affiliate marketing, etc.) in the online world. However, these new approaches in selling a product cannot guarantee sales based on these new marketing techniques.

The following are some of the aspects you have to consider in doing online product marketing.

Competition

Know your product’s competitive advantage. Better yet, create one. How different is your product from the others? (More effective? More durable? Stronger? etc.) If you can’t find a unique competitive advantage, inventing one is the best solution.

To break through the fierce competition, your product must have a competitive edge over the others.

Niche / Specialty Market

Today, there is no more market for products that sports a one-size-fits-all quality. Your product must find its own niche – the right market where the target group is interested in your product. Scissors for left-handers sell better than regular ones, if marketed in the right niche.

Niche marketing also has the advantage of getting your product away from competition because it is regarded as a specialized one.

Right medium

Finding and using the right communications medium for your product is another important factor in online product marketing. You must know the right media to use in the marketing.

The communications medium should deliver the marketing message (including its competitive advantage) to the right customers. Whether it be a blog, a website or an online ad, the medium must serve to fit your product.

Opening a website with the plan of pushing your product online without any clear marketing message and planning (positioning, USP, target strategies, etc.) will not prosper very much.

Repetition

Just as it is in the real world, constant repetition is another important factor in selling. A marketing message that is reinforced by constant repetition has more chances of being retained in the market’s mind than those that are seldom seen and heard. (The success of products advertised constantly on TV proves that.)

After finding the right online medium for your product, ensure that the message is repeated enough times (and in different online media) to get programmed in the people’s minds to buy your products.

Message delivery

The forms of delivery of your marketing message are also crucial. The communication medium can be in the form of a blog, a dedicated website, display ads or some social networking sites.

One caution: Do not use one medium and exclude all the others. Today’s online media is in a unique form of network by themselves. You need to support the medium you are using with the available others using the unified message of your product’s competitive advantage.

A logo, however great-looking and effective by itself, is not sufficient to start a campaign on your product’s competitive advantage. It is nothing more than a visual tool, a component of your strategies on your online product marketing.