How to Make a Good Online Product

Making a good online learning content product might seem at first glance to be difficult. If you’ve never done it before it might even seem far too difficult for you. And if you’ve seen some of the information content products out there, you may believe that if the gurus can’t make a good online product then how are you going to?

But there’s no reason to be frightened off!

Making a good online product is really easy. Yes, it does require a system and yes it does require care. But you’ll find that you can create a professional looking online product with only a small amount of effort. What it takes is knowledge.

Let’s start this off by defining “good”. After all, if you don’t know what good is how can you make a good online product?

The audience for a learning content product judges the product in three dimensions. First, they judge your content. Then they judge the organization of your product. Finally they judge the delivery of your product. I like using the acronym COD — mostly because I get to practice my bad Newfoundland accent. And it’s easy to get silly with COD.

So what do they judge about content? And how can we make sure what we deliver is good?

If your audience already knew what you were teaching then they could judge the quality of your content. But they don’t so they can’t. So what are they going to do? Well, the answer is the next best thing… they’re going to judge content based on relevancy. Is your content relevant to them? If not, it’s bad. If it is relevant then it’s good. Silly, but then again we tend to make decisions based on emotion so what do you expect?

So how can you make sure you deliver quality content? You need to make it relevant to your audience. Your process has to start with the audience. It needs to identify what would be relevant to them. And then you can begin to develop the product itself. All through the product creation process you need to focus on your audience and their needs. Every thing you do during the product creation and marketing process needs to be focused on delivering what is relevant to them and their needs.

So what about organization?

This is the other way that your audience will judge the quality of the content. If your learning content product is well organized then it must have great content. So organization of your product becomes more important than it should be. After all, not only is it being judged on its own merits but it is influencing their opinion of the content.

To ensure that your information product is well organized you need to perform what is called a structural edit. This simply checks that you aren’t going off into the wild blue yonder with your explanations and that your argument makes logical sense. Traditionally this was done after the product was created. But that’s far too late. Corrections are too expensive by that point. Instead you need to create a detailed outline of your product down to the paragraph level. Then you can perform your structural edit while it’s easy to fix the product.

The third dimension of judgment is delivery.

What does your teleseminar sound like? Is there an introduction? Is there closing music? Does your video have closing credits? Is your book free of spelling errors and major unintentional grammar errors? Unfortunately, the standard to which your audience is holding you is the one they are familiar with — television, movies, radio, traditionally published books. This means you need to look and sound professional.

So how do you look and sound professional? The trick is in the polishing and formatting steps. Once you have created your product you need to edit it and package it. In the case of video, this means adding credits and music as well as removing errors. In the case of an eBook you need to fix the spelling and grammar mistakes and then make the eBook look like a published book.

Choosing The Right Network Marketing Products

Your choice of network marketing products is one of the primary considerations that needs to be undertaken when considering a network marketing business. Today there are nearly 5,000 MLM companies in operation today. Of those companies the majority offer products in the health and wellness market place.

So how do you determine which network marketing product is the most suitable for your long range goals?

The first consideration that needs to be evaluated is market demand for the product. Does this product have a natural market demand on its own, or would you need to also educate the market place about the existence of such a product? It is obviously much easier to sell a product that already has a an identity in the market place. For example the average person on the street can immediately recognized why they might need a degreaser, mineral makeup, synthetic motor oil or gold and silver coins. (all are offered through MLM companies); however, they might be a little more uncertain of why they might need an Acai berry juice, or other lesser known health supplement. If there is going to be consumer education involved in the retailing of your product, you need to realize that your business will take additional effort.

The next consideration is marketplace viability. Consider the competition in the market place. Are there equivalent products in local retail establishments, and if so how does the pricing of your product compare? If there is an equivalent product in the market place, does the brand carry enough recognition to overcome the price and availability issues? For companies like Avon, Mary Kay, Fuller Brush and Amsoil this has not been an issue. They have developed sufficient brand loyalty and following in the market to overcome the issues of competition and availability.

The next consideration is market place demand for your product. This should first be evaluated in your own life. Is this a product or service that you currently use or would use? Next consider the patterns and habits of those around you. Are they likely to use these same products and services? The higher in demand a product or service is, the easier it will be to find a market for that product or service.

The primary consideration when choosing your network marketing products is your belief in them. If you do not believe that your products are the very best and do not have conviction in sharing that belief, then you may want to consider other options. Your belief in a product, supported by your own experiences and testimony creates a compelling reason for others to try those products as well.

Finding the right product for your network marketing business is a key first step to your long term success.

Top 4 Tips to Create An Online Product Training Material

Product knowledge training is essentially aimed at training employees of organizations to share and update useful information about its products, their features and benefits. However, many a times, learners are overwhelmed with the amount of knowledge they need to grasp all at once. Thus, online product training material needs to be customized accordingly so that learners can absorb the required amount of knowledge as well as apply the same practically. Here are some tips that can help you to develop effective online product training courses.

Set the learning goals beforehand

Charting out the learning goals well in advance allows you to create a product training course, which is effective as well as functional. For this purpose, you need to define your target audience at the very onset in order to confirm their requirements. Normally, the target learners of product training course are usually, the sales team, service team or customer service representatives.

However, a course designer needs to know that the training material for a sales team would be different from the one intended for customer care representatives. For example, a salesperson needs to know the value proposition of the product so that they can effectively convey it to the prospective customer. On the contrary, a customer care executive should be aware about troubleshooting techniques so that he can help customers when faced with service issues. The online training program should be able to address these individual learning goals.

Determining how much information is required

Depending on the requirements of the individual group of learners, the training material needs to be tailored. Thus, determining the quantity of information required for catering to a particular group is extremely important. While a sales person might need a particular level of knowledge about products, a service engineer or technician might require an in-depth technical knowledge of the product. Therefore, organizing training material according to the learner’s profile makes it more relevant and productive.

Focus on the motivation levels of learners

Considering the motivational levels of learners is extremely important when designing a course. Unless you know what motivates your target audience to take up a particular course, you won’t be able to provide anything relevant to them. For example, a salesperson is likely to be interested in knowing the benefits of a particular product, while an engineer will be keen on learning about the technical aspects of a particular product. Designing course materials according to multiple choices is likely to trigger interest in joining online training programs.

Create a brief structure for long product line

Many a times, the training course has to deal with long product lines of the company. In such cases, the instructional designers should focus on creating a brief structure that is relevant to a majority of the products. You can furnish information with the help of info-graphics, where you can focus on individual features, benefits, cost and their USP.

Follow these tips to create a product training course that yields value-added results in terms of employee training.