Top 4 Tips to Create An Online Product Training Material

Product knowledge training is essentially aimed at training employees of organizations to share and update useful information about its products, their features and benefits. However, many a times, learners are overwhelmed with the amount of knowledge they need to grasp all at once. Thus, online product training material needs to be customized accordingly so that learners can absorb the required amount of knowledge as well as apply the same practically. Here are some tips that can help you to develop effective online product training courses.

Set the learning goals beforehand

Charting out the learning goals well in advance allows you to create a product training course, which is effective as well as functional. For this purpose, you need to define your target audience at the very onset in order to confirm their requirements. Normally, the target learners of product training course are usually, the sales team, service team or customer service representatives.

However, a course designer needs to know that the training material for a sales team would be different from the one intended for customer care representatives. For example, a salesperson needs to know the value proposition of the product so that they can effectively convey it to the prospective customer. On the contrary, a customer care executive should be aware about troubleshooting techniques so that he can help customers when faced with service issues. The online training program should be able to address these individual learning goals.

Determining how much information is required

Depending on the requirements of the individual group of learners, the training material needs to be tailored. Thus, determining the quantity of information required for catering to a particular group is extremely important. While a sales person might need a particular level of knowledge about products, a service engineer or technician might require an in-depth technical knowledge of the product. Therefore, organizing training material according to the learner’s profile makes it more relevant and productive.

Focus on the motivation levels of learners

Considering the motivational levels of learners is extremely important when designing a course. Unless you know what motivates your target audience to take up a particular course, you won’t be able to provide anything relevant to them. For example, a salesperson is likely to be interested in knowing the benefits of a particular product, while an engineer will be keen on learning about the technical aspects of a particular product. Designing course materials according to multiple choices is likely to trigger interest in joining online training programs.

Create a brief structure for long product line

Many a times, the training course has to deal with long product lines of the company. In such cases, the instructional designers should focus on creating a brief structure that is relevant to a majority of the products. You can furnish information with the help of info-graphics, where you can focus on individual features, benefits, cost and their USP.

Follow these tips to create a product training course that yields value-added results in terms of employee training.

Network Marketing Products – How to Pick a Good Product

There are thousands of network marketing products offered these days but how do you pick a good product? Deciding which product to become affiliated with or purchase can be a daunting task. In researching products or services you will no doubt find all kinds of pros and cons. Some of these may or may not be legitimate claims so it is vital that you do complete research.

Eventually you will want to select a product that is something that you can relate too and use yourself. Having firsthand knowledge will help you in marketing the product to others. By using the product you can have a documented and proven testimonial of what the product has done for you. If your product has to do with weight loss, document your success from the day you start. In this documentation it will be a good idea to keep a journal, take pictures or make videos. This will be your validation for your business and your success. If your product deals in wealth management and finances you can do the same thing. You will always want to have some type of proof for those that are skeptical. This is why the most legitimate network marketing companies will have either written or video testimonials on their websites.

Becoming the product of your products or services is important. Your knowledge and experience will grow exponentially having experienced what can happen before during and after using your product. You will find that you will become more compassionate and sincere when dealing with others about your network marketing business. When you display compassion and sincerity to others they are more likely to trust you. Trust is what network marketing teams are made of and teams are what your business is made of.

If your products or services have live events, go to these events. They are designed to give you the most up to date information about the company and services. This will allow you to stay apprised of what is happening. Most new products or services are only revealed at these live events. This will give you a heads up on your competition that does not attend the event. You will have first knowledge of the product and what it is capable of. You can use this to your advantage by being one of the first to aggressively market this new product. This advanced knowledge and marketing will gain you huge profits that you and your bank account will thank you for.

Network marketing products have to be in high demand. Marketing any product on the internet can be challenging. If your product is in high demand there are millions of people searching for it and if you do your marketing correctly you will make sales.

Along with being high demand, the products need to have high profits to you. Products with a profit margin below 35% are not high profit products. 50% is a great profit margin. Products with this type of profit are in very high demand and are high end. This means that you will have to sell smaller amounts of product to get the highest payout for your time and efforts. These higher end products will usually have residual income attached to them furthering your success.

Choosing the right product and the right network marketing opportunity will make a huge difference. When you choose the one that best suits your needs, your success will be determined by you. Rely on your support system, mentors and trainers and your success will almost be guaranteed.

Marketing Your Online Product

What is an online product and how does a person go about marketing one? That is often the question asked by those who are interested in creating digital products and then marketing them on the Internet. Here it will be explored exactly what an online product is and how you can go about marketing them online yourself.

An online product can have so many different meanings. For example, it can refer to any product that is sold on the Internet or it can refer to products that can only be sold online, such as digital products. For the explanation provided here, digital products or those that can only be sold online will be covered. If you’re marketing products that can also be sold offline as well, you can still get some pointers from this information which may be helpful.

An online product or digital product is one that Internet users purchase on the Internet and then download to their computer. There are also digital products that may not require a direct download though, such as an e-book that can be accessed as part of a website, rather than in PDF form. Digital or Internet products can include e-books, music, videos, software, applications or access to things such as training programs.

As for marketing online products, they can be marketed by using several different methods, including:

  • Niche marketing: Marketing by using very specific key phrases and terms on your website for that product only. A niche website doesn’t have any other products or services on it and the goal is to reach a very specific audience.
  • PPC marketing: Signing up for and using PPC (pay per click) advertising programs that are offered by the search engines and other websites. You only pay a fee when an Internet user clicks on the ad and visits your website.
  • Video marketing: Recording a video and uploading it to sites like YouTube to showcase your digital product.
  • Social media marketing: Using websites and services such as Facebook and Twitter to reach out to people and interact with those who may be interested in the online product that you’re offering.
  • Email marketing: Building a list of email addresses by providing a sign up box on your website and social media sites and then sending people who opted in to your email list emails regarding your online product or products.

When it comes down to it, online products can be marketed using the same manners of any other Internet product or service. There are free choices, such as blogging about your online products and then there are methods which can get quite expensive like PPC and flat rate advertising.