Top 4 Tips to Create An Online Product Training Material

Product knowledge training is essentially aimed at training employees of organizations to share and update useful information about its products, their features and benefits. However, many a times, learners are overwhelmed with the amount of knowledge they need to grasp all at once. Thus, online product training material needs to be customized accordingly so that learners can absorb the required amount of knowledge as well as apply the same practically. Here are some tips that can help you to develop effective online product training courses.

Set the learning goals beforehand

Charting out the learning goals well in advance allows you to create a product training course, which is effective as well as functional. For this purpose, you need to define your target audience at the very onset in order to confirm their requirements. Normally, the target learners of product training course are usually, the sales team, service team or customer service representatives.

However, a course designer needs to know that the training material for a sales team would be different from the one intended for customer care representatives. For example, a salesperson needs to know the value proposition of the product so that they can effectively convey it to the prospective customer. On the contrary, a customer care executive should be aware about troubleshooting techniques so that he can help customers when faced with service issues. The online training program should be able to address these individual learning goals.

Determining how much information is required

Depending on the requirements of the individual group of learners, the training material needs to be tailored. Thus, determining the quantity of information required for catering to a particular group is extremely important. While a sales person might need a particular level of knowledge about products, a service engineer or technician might require an in-depth technical knowledge of the product. Therefore, organizing training material according to the learner’s profile makes it more relevant and productive.

Focus on the motivation levels of learners

Considering the motivational levels of learners is extremely important when designing a course. Unless you know what motivates your target audience to take up a particular course, you won’t be able to provide anything relevant to them. For example, a salesperson is likely to be interested in knowing the benefits of a particular product, while an engineer will be keen on learning about the technical aspects of a particular product. Designing course materials according to multiple choices is likely to trigger interest in joining online training programs.

Create a brief structure for long product line

Many a times, the training course has to deal with long product lines of the company. In such cases, the instructional designers should focus on creating a brief structure that is relevant to a majority of the products. You can furnish information with the help of info-graphics, where you can focus on individual features, benefits, cost and their USP.

Follow these tips to create a product training course that yields value-added results in terms of employee training.

Network Marketing Products – How to Pick a Good Product

There are thousands of network marketing products offered these days but how do you pick a good product? Deciding which product to become affiliated with or purchase can be a daunting task. In researching products or services you will no doubt find all kinds of pros and cons. Some of these may or may not be legitimate claims so it is vital that you do complete research.

Eventually you will want to select a product that is something that you can relate too and use yourself. Having firsthand knowledge will help you in marketing the product to others. By using the product you can have a documented and proven testimonial of what the product has done for you. If your product has to do with weight loss, document your success from the day you start. In this documentation it will be a good idea to keep a journal, take pictures or make videos. This will be your validation for your business and your success. If your product deals in wealth management and finances you can do the same thing. You will always want to have some type of proof for those that are skeptical. This is why the most legitimate network marketing companies will have either written or video testimonials on their websites.

Becoming the product of your products or services is important. Your knowledge and experience will grow exponentially having experienced what can happen before during and after using your product. You will find that you will become more compassionate and sincere when dealing with others about your network marketing business. When you display compassion and sincerity to others they are more likely to trust you. Trust is what network marketing teams are made of and teams are what your business is made of.

If your products or services have live events, go to these events. They are designed to give you the most up to date information about the company and services. This will allow you to stay apprised of what is happening. Most new products or services are only revealed at these live events. This will give you a heads up on your competition that does not attend the event. You will have first knowledge of the product and what it is capable of. You can use this to your advantage by being one of the first to aggressively market this new product. This advanced knowledge and marketing will gain you huge profits that you and your bank account will thank you for.

Network marketing products have to be in high demand. Marketing any product on the internet can be challenging. If your product is in high demand there are millions of people searching for it and if you do your marketing correctly you will make sales.

Along with being high demand, the products need to have high profits to you. Products with a profit margin below 35% are not high profit products. 50% is a great profit margin. Products with this type of profit are in very high demand and are high end. This means that you will have to sell smaller amounts of product to get the highest payout for your time and efforts. These higher end products will usually have residual income attached to them furthering your success.

Choosing the right product and the right network marketing opportunity will make a huge difference. When you choose the one that best suits your needs, your success will be determined by you. Rely on your support system, mentors and trainers and your success will almost be guaranteed.

Online Products to Make and Sell

Imagination is the limiting factor when it comes to creating online products. When the attention is turned to selling these products, the ultimate purpose is to do so successfully and this means starting an internet business. A PDF (Portable Document Format) on ‘How to Cure a Limping Ladybird’ may well make interesting reading, but it is unlikely to have a large audience, and thus result in the desired amount of sales. Therefore it is best to concentrate on developing a product for which there is demand, and preferably to which we can apply our knowledge.

People buy all kinds of things whether or not they need them. Creating a product that people both want and need would be ideal. One may want to focus on a popular niche, e.g. Improve Your Golf and Take Your Opponent by Surprise, How to Reduce Scars from Spots, Feeding Your Dog to Optimize Its Health, etc. All the former involve popular niches. The key to marketing a niche related product successfully is to focus on a product which has little competition, but which is still popular.

For those new to selling and particularly selling online, starting with a digital product would make sense. There are a number of these to choose from. The largest market place for digital products to check out is ClickBank (ClickBank.com). Getting familiar with the site makes it easy to find out answers to important questions, such as how popular a product is, how many are selling, what it is about, average percentage per sale, etc.

Selling a digital product makes the rest of the process easier than selling a physical product for several reasons. Once it has been purchased access to the product is effectively immediate. This removes packaging, visiting the post office and mailing, and the normal associated time and monetary costs of these activities. In addition there is no need to keep stock, and to have or rent additional space for this purpose.

Selling a digital product can be done single-handedly, thus keeping further costs down, as well as remaining more independent when it comes to running a business by not having to rely on anyone else. Selling somebody else’s product is advantageous in that it does not involve Customer Care, thus making it possible to concentrate primarily on selling and marketing.

There are two types of online products – digital and physical. EBooks and PDFs are the most common digital products. In them links to Affiliate Products can be included. This has the potential to increase earnings beyond the price of the book alone. An example of this would be including a link to a cream that reduces scarring with regards to acne, a book on foods for beautiful skin, etc. Individuals desperate to get rid of acne are willing to acquire things that could free them of it. Getting rid of acne, becoming slimmer, healthier, more beautiful/attractive, salvaging a relationship, etc. are all topics that sell. Everyone can identify with this scenario, i.e. searching for a solution to a problem.

In eBooks links to YouTube videos, or anything else that can benefit the reader can also be included. To take this one step further, it is an idea to accompany an eBook by an audio that can be listened to whilst ironing, driving a car, etc. Many people like to do more than one thing at a time. To fully grasp any information it needs to be repeated several times.

Video is the most popular way of obtaining information. Seeing how something is done makes it a whole lot easier than translating text to the required actions. YouTube alone is living proof of how popular this kind of information is.

EBooks, audio/music, and videos all form digital products. Some are made of a combination of two or three different formats, so offering the user more flexibility and choice.

To summarise there are various kinds of online products to make and sell. They fall into two main categories either digital, or physical. It is possible to start selling someone else’s product pretty much immediately with marketing knowhow. The returns are bigger when selling one’s own product, as is the potential work load. Selecting the right market is one of the most important keys.