The Life Cycle of Online Products

Like many things, products go through a cycle during their effective lifespan. These cycles are regular and predictable. A formal life cycle can help build an understanding of the pattern of stages that a product goes through.

There are many different life cycles each based on the focus and pattern, which the author is observing. In this article, I’m going to share a very detailed nine-step life cycle of an online product.

1. Plan

A good online product begins with a plan. The plan details much of the background information required for the online product. However, only the requirements for the product are provided.

2. Design

In this stage, the requirements are given form. The online product that was described in the plan is defined in detail. A detailed outline of the product is produced.

3. Produce

This stage varies depending on the media of the online product. For example, an eBook is written at this stage. A teleseminar on the other hand may be written but it definitely is presented and recorded.

4. Package or Publish

The online product is still in a rough state at the start of this stage — although it is in fact complete. This stage polishes the product and adds elements that turn it into a professional, salable product. For example, a video will have opening and closing credits added and a cover designed.

5. Generating Traffic

At this stage, the product is available. However, sales are not actually occurring. Instead, traffic must be generated in order to ensure that sales are sufficient to justify the costs so far. This is often referred to as a pre-launch stage although it can occur after the launch.

6. Marketing and Selling

At this stage, the product is available and the traffic has reached a stable point. Sales are reasonably stable. In this stage, the marketing emphasis has switched to finding the right types of traffic, rather than the growth focus of the previous stage.

7. Declining Sales

After a period of time, almost all products begin to experience a decline in sales. This may be because of market saturation or real or perceived obsolescence.

8. Bonus

Finally, the sales have dropped to the point that marketing and sales efforts fail to produce sales. At this point, the product is retired from sales. However, it becomes available for use as a bonus to support the sales of other products.

9. Retirement

Eventually, a product will cease to be of value even as a bonus. At this point, the product will be removed from the products for sale list.

Internet Marketing for Small Business – How to Develop Your Online Product

Developing a successful internet marketing strategy for small business needs a solid online product to market with. In fact, this is the most important step to establish a successful business online. If you fail to fulfill this step properly, your chances of success as an online business entrepreneur would be minimal.

Sometimes people think that developing a product for small business is quite difficult and only experts can do it. It’s not true always. In fact, you too can create the product by yourself, if you have the required skills and passions in you. However, make it sure you study this guide thoroughly before you even start thinking of product development.

Qualities of Successful Online Product

Before we move any further about how to develop product and do successful internet marketing for small business, let’s find out the qualities of a successful product.

A successful online business product must be able to –

  • Trigger an emotional reaction
  • Solve the problem of the target group of buyers
  • Offer an instant gratification
  • Provide easy solution of the problem
  • Promise to deliver better quality compared to competition

Types of Successful Online Product

There are tons of products available online, but not all of them are successful. On the other hand, there are a few types of products which are always on fire. So, our next step is to find out the types of products that have huge potential.

The top sellers in internet marketing for small business can be broadly categorized as follows –

  • Information
  • Application
  • Private / Membership Sites
  • Web based Services

Steps to Develop a Successful Online Product

Start researching on your targeted niche and then decide on the types of product you may like to develop. Once you have decided on the type, it’s now your turn your head to do more research. Find out what type of problem users are experiencing and what motivates them to make a purchase.

If you fail to perform any of these steps, you are at high risk for messing up with your product development venture. So, let’s check out the key points to develop a successful online product for your small business.

The entire process may take a little more time, but it is definitely worth your time. The key points here are –

  • Targeting niche
  • Choosing product types
  • Find out the problem
  • Analyze buyer’s motivation
  • Be a problem solver

So, these are the steps that you must follow to develop a successful online product and do profitable internet marketing for small business.

To your success

Domenico Greco

Making Money Online Products – Not Genuine?

Hey there, I have heard so many things about making money online since I started to learn about it ages ago. I was only 18 years old when I started my journey to earn money without having to sweat in a diner somewhere. I was desperate for money, so it was only natural for me to purchase every single making money online product out there, whether the sales letter was convincing or not. All I looked for was this, “earn $5,000 in 2 weeks”…etc.

Making Money Online Products:

Furthermore, making money online products have been heavily increased, and it is not even halting, products are adding on as we speak. This is money we are talking about; everyone wants it, people in the outer world work to earn it. Now others prefer to gain it through their schemes online, knowing that people are willing to pay anything in exchange of receiving money. These gurus were smart as hell to grasp that opportunity, however lucky for us, it is exposed, information, strategies are being spread all over the internet. Now smart people can make good use of the information, but unless you have experience, the information in your hands is pretty much useless.

Are they all Scams?

Personally, I have bought six-to-seven making money online products and at first, I did use them all, but they weren’t going anywhere. The sales were not increasing, nor were they doubling as these so-called sales letters claimed they would do. What I did realize was the fact that all these products were nothing but a piece of the pie I was aiming to cook. Okay, true, not a good example, but come on, there is no product online that will give you everything in hand. What you should do is focus on your research, yes it may seem lame, but you will get the hang of it eventually. You will be able to see what the people online, the gurus really work on to suck other people’s money.

Valuable Products?

You see, the making money online product will get quite the traffic; it is a hot topic honestly. So, you may believe that these products are not genuine, are not useful in any way, and you know what, you might be right. I mean it is true, if you were handed a valuable piece of information and you did not know what to do with it then you are screwed and to you, this information is nothing but useless.

You see, do not get under the impression that they are ripping you. In their minds they are, because a guru, an online successful marketer will never reveal their secret, they will reveal a good one to make some sales, but never expose their killer secret. Yes, they will always have better techniques to make money online. So do not get the impression that making money online products are nothing but a scam, they are not. If you still have a problem then I have the solution, look for a 100% refund guarantee and know that you are fine. If you are hesitated, then make sure the product, especially if it was a making money online product; make sure it comes from ClickBank. That way, you will be 100% safe.