Benefits of Internet Marketing Products

With the advent of the revolutionary World Wide Web, a new channel for business and entrepreneurship was opened, which took the market by frenzy. This new channel was called the ‘Internet Marketing Business’. Since its advent to till date, there has been numerous ‘Marketing Gurus’ coming out with their own copy write versions of internet products featuring their ‘100% successful mantras of making millions in marketing through web.’ Many of these gurus are cheats and most of these online marketing products are a sham. That is when Internet Marketing Product Reviews come handy.

Online marketing products have flooded the online market. These products are infused in to the market to assist naive and amateur internet entrepreneurs and to break their age old marketing methods and techniques and replace them with these latest ‘so-called’ foolproof strategies. However, we cannot label all the internet marketing products as a con due to few rotten eggs in the basket. According to many online marketing reviews many of these products actually are authentic and beneficial for your business.

Internet marketing products benefit you by helping you start, set up and build your business, especially internet based business, by proper guidance, strategies and tips. Many online marketers, especially amateurs, have benefited greatly from these products, forums and classes held by some of the most successful and renowned Marketing Gurus and Legends in their own sense.

Benefits of Internet marketing products:

Here when we discuss the benefits of internet marketing products, we are taking about only the authentic, successful and effective online marketing products.

The major part played in the success of this marketing product is of the positive online Marketing Reviews left by many critics, professionals, users and followers. These reviews helped these authentic and reliable products to gain wide spread popularity by spreading a word about their benefits and advantages for internet marketers.

These marketing products provide solutions and answers to common doubts and questions which swarm the brain of a novice internet marketer and entrepreneur. These solutions, tips and guidelines have been formed by marketers with vast experience in internet marketing and after years of research, analysis and experiments.

These internet marketing strategies and solutions can be acquired in the following manner:

  • DVDs
  • E-courses
  • Course study Materials and books
  • Correspondences and literature
  • Interactive Classes and forums.

People who have enrolled themselves for these online courses have benefited greatly from these classes providing the basic knowledge regarding internet business and operations. The newly turned internet entrepreneurs also have been successful in starting up and setting up their internet business by religiously following the directions and guidelines provided.

These products and courses equips the pursuers with knowledge regarding all aspects of internet business, like SEO, automatic income methods, PPC marketing, etc, which also helps already established businesspersons to expand their business and earn more income.

Warning:

As directed above, it is highly important to do your homework first before purchasing any of these products. Read as many internet marketing product reviews as possible and be sure of their creditability by attending a free class or seminar first.

How to Make a Good Online Product

Making a good online learning content product might seem at first glance to be difficult. If you’ve never done it before it might even seem far too difficult for you. And if you’ve seen some of the information content products out there, you may believe that if the gurus can’t make a good online product then how are you going to?

But there’s no reason to be frightened off!

Making a good online product is really easy. Yes, it does require a system and yes it does require care. But you’ll find that you can create a professional looking online product with only a small amount of effort. What it takes is knowledge.

Let’s start this off by defining “good”. After all, if you don’t know what good is how can you make a good online product?

The audience for a learning content product judges the product in three dimensions. First, they judge your content. Then they judge the organization of your product. Finally they judge the delivery of your product. I like using the acronym COD — mostly because I get to practice my bad Newfoundland accent. And it’s easy to get silly with COD.

So what do they judge about content? And how can we make sure what we deliver is good?

If your audience already knew what you were teaching then they could judge the quality of your content. But they don’t so they can’t. So what are they going to do? Well, the answer is the next best thing… they’re going to judge content based on relevancy. Is your content relevant to them? If not, it’s bad. If it is relevant then it’s good. Silly, but then again we tend to make decisions based on emotion so what do you expect?

So how can you make sure you deliver quality content? You need to make it relevant to your audience. Your process has to start with the audience. It needs to identify what would be relevant to them. And then you can begin to develop the product itself. All through the product creation process you need to focus on your audience and their needs. Every thing you do during the product creation and marketing process needs to be focused on delivering what is relevant to them and their needs.

So what about organization?

This is the other way that your audience will judge the quality of the content. If your learning content product is well organized then it must have great content. So organization of your product becomes more important than it should be. After all, not only is it being judged on its own merits but it is influencing their opinion of the content.

To ensure that your information product is well organized you need to perform what is called a structural edit. This simply checks that you aren’t going off into the wild blue yonder with your explanations and that your argument makes logical sense. Traditionally this was done after the product was created. But that’s far too late. Corrections are too expensive by that point. Instead you need to create a detailed outline of your product down to the paragraph level. Then you can perform your structural edit while it’s easy to fix the product.

The third dimension of judgment is delivery.

What does your teleseminar sound like? Is there an introduction? Is there closing music? Does your video have closing credits? Is your book free of spelling errors and major unintentional grammar errors? Unfortunately, the standard to which your audience is holding you is the one they are familiar with — television, movies, radio, traditionally published books. This means you need to look and sound professional.

So how do you look and sound professional? The trick is in the polishing and formatting steps. Once you have created your product you need to edit it and package it. In the case of video, this means adding credits and music as well as removing errors. In the case of an eBook you need to fix the spelling and grammar mistakes and then make the eBook look like a published book.

The Five Stages In the Life Cycle of Online Products

Life cycles are an extremely useful concept. Like most models, they help people to visualize the progress of an online product under certain conditions. They help people to predict the effects of decisions within the life cycle of that product.

There are a number of different life cycles. In fact, everyone who has an interest in an online product has some form of life cycle. Learning content creators have their version of a life cycle based on the effort. Accountants have their view of a life cycle based on income. Project Managers often have two. One based on the development cycle and one based on the types of projects needed. And marketers have their view.

In a previous article, I suggested a very complex life cycle. However, in this article I’m going to describe one life cycle of online products as seen by a marketer.

This marketing life cycle consists of five steps.

1. Pre-Launch

The period before the launch of a product is the focus of many other life cycles. But for a marketer, this time is used for two main purposes. The first is preparation of a marketing plan and marketing assets to be used later in the life cycle. However, this period is also used to create a buzz. Frequently this is a very heavy period of marketing as pre-orders are important to recovering the cost of development of the online product. A large pre-order also helps to focus partners on the product so that they continue to support the marketing effort in the next stage.

2. Growth

Once the product is released there will be an initial period where sales grow. While the pre-launch focused on the initial penetration of the market, this stage is more concerned with obtaining a commanding share of the market. This period is often characterized by high marketing spending with respect to profit.

3. Stabilization

In time, the market begins to reach equilibrium. While new competition enters the market, it tends not to disrupt the status quo. This stage is characterized by high profit with limited market spending and a stability in the market share.

4. Decreasing Sales

As time goes by sales begin to decrease. This can be caused by an obsolete product. Or it may be a market-wide phenomena caused by market saturation. Or it may be the result of an alternate innovative market arising. In any case, this stage is often characterized by wild swings in marketing spending. This is the result of increased spending on marketing with little result followed by a demand to reduce spending in order to increase profit. Determining the value of increased marketing spending during this time can be frustrating and frightening.

5. Alternate Use

This is sometimes referred to as retirement. However, I prefer the concept of alternate use with online products. Online products are most often used as bonuses to improve the sales value of other products. Actual retirement is frequently used to adjust the market demand. Online products are also frequently improved and renamed with a version which somewhat eliminates their retirement in this stage. However, regardless of the strategy chosen, this stage is characterized by the withdrawal from sale of the product and the associated suspension of marketing efforts.