Top 4 Tips to Create An Online Product Training Material

Product knowledge training is essentially aimed at training employees of organizations to share and update useful information about its products, their features and benefits. However, many a times, learners are overwhelmed with the amount of knowledge they need to grasp all at once. Thus, online product training material needs to be customized accordingly so that learners can absorb the required amount of knowledge as well as apply the same practically. Here are some tips that can help you to develop effective online product training courses.

Set the learning goals beforehand

Charting out the learning goals well in advance allows you to create a product training course, which is effective as well as functional. For this purpose, you need to define your target audience at the very onset in order to confirm their requirements. Normally, the target learners of product training course are usually, the sales team, service team or customer service representatives.

However, a course designer needs to know that the training material for a sales team would be different from the one intended for customer care representatives. For example, a salesperson needs to know the value proposition of the product so that they can effectively convey it to the prospective customer. On the contrary, a customer care executive should be aware about troubleshooting techniques so that he can help customers when faced with service issues. The online training program should be able to address these individual learning goals.

Determining how much information is required

Depending on the requirements of the individual group of learners, the training material needs to be tailored. Thus, determining the quantity of information required for catering to a particular group is extremely important. While a sales person might need a particular level of knowledge about products, a service engineer or technician might require an in-depth technical knowledge of the product. Therefore, organizing training material according to the learner’s profile makes it more relevant and productive.

Focus on the motivation levels of learners

Considering the motivational levels of learners is extremely important when designing a course. Unless you know what motivates your target audience to take up a particular course, you won’t be able to provide anything relevant to them. For example, a salesperson is likely to be interested in knowing the benefits of a particular product, while an engineer will be keen on learning about the technical aspects of a particular product. Designing course materials according to multiple choices is likely to trigger interest in joining online training programs.

Create a brief structure for long product line

Many a times, the training course has to deal with long product lines of the company. In such cases, the instructional designers should focus on creating a brief structure that is relevant to a majority of the products. You can furnish information with the help of info-graphics, where you can focus on individual features, benefits, cost and their USP.

Follow these tips to create a product training course that yields value-added results in terms of employee training.

Ideas For Online Products

How to Market Products Online

When it comes to making money online your success is dependent on how well you learn how to market products online. Whether you have chosen to market the newest electronic devices, or products that will make a pet owners life easier, the sales will not come if your potential customers cannot find your product. Here we discuss some of the key elements to marketing products online so you can get yourself on the right path to profiting online.

First, select which product niche you want to market. In order to learn how to market products online, you need to determine what product you want to market since your other steps will be based on this decision. When you choose your product, you will want it to be something that you believe customers will be interested in. You can choose a product you know a lot about, or a product that you yourself have searched for but have found very little information about. Odds are if you have searched for it, there is a good chance that others have been searching for it as well. It is your knowledge of a product that will cause a customer to trust your recommendations, increasing the chances that they will purchase a product from you.

Second, choose a domain name that is related to your product niche. An important element in learning how to market products online is to choose the right domain name. Your domain name is the first element that tells your visitors what your site is all about and is key to a good search engine ranking. If you have ever searched for information online, you probably never realized that a sites rankings played into where the site fell in the search results. Why do we care about how a search engine ranks our site? Because the lower you fall in the search results, i.e., page 3 or beyond, the less of a chance there is that your customer will find you resulting in no sales no matter how much marketing you do.

Lastly, get content on your site and start marketing. The most important step in learning how to market products online is to create a site that is full of content related to your product of choice. Say you have chosen to market pet products, then you will need to fill your content with information and products related to answering all the questions a pet owner may have. Keep in mind the greatest content is the world will not do you any good if your customers can’t find it. Make sure you take the time to promote your site as much as you can using either article or PPC marketing. Just make sure you concentrate on one method, otherwise you may end up frustrating yourself with the lack of traffic.

These are just a few of the key tips to learning how to market products online. Choose your niche, and build a content rich site full of information related to your product of choice and you will be on your way to achieving success at making money online sooner than you ever thought possible.